Mindjumpers
MAY 6, 2011
The project brought color to Brazil, France, the UK and India by galvanizing local communities to help paint schools, streets, homes and squares over a period of four weeks. But my personal favorite is Pepsi Refresh the World Project by OMD , US which inspired over 90 million people to vote for issues they personally cared about.
Waxing UnLyrical
NOVEMBER 22, 2010
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.
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SocialFish
APRIL 5, 2011
Here’s a review of what we’ve been up to in the first quarter of 2011. This quarter we had regular meetings, made numerous introductions, and helped NAHB think through a variety of issues–from monitoring to benchmarking and metrics dashboards. Our first quarter of 2011 in a nutshell. Busy as usual!
Bill Hartzer
DECEMBER 16, 2011
This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. I cannot possibly forget Robert Scoble’s apology to the SEO community as a whole, saying that he was wrong. I am listing this as the number one blunder of 2011 since this affected not just Overstock.com.
Waxing UnLyrical
MAY 31, 2011
On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Klout has been having some issues over the past couple of days, leading C.C.
Techipedia: Tamar Weinberg
DECEMBER 15, 2010
Write op-eds or letters to the editor in local or trade publications about industry issues they cover. How to Spice up Your Social Media Strategy in 2011 is a post written by Tamar Weinberg. ]. Reward customers who “check-in&# via geolocation services when they visit your offline store. Even traditional media has a social aspect.
Waxing UnLyrical
JANUARY 1, 2011
While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.
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