Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Influence the influencers – Get to know the people with influence in your field, before you need to ask them for anything.

Twitter 419

Twitter How To Reputation Curation 419

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Remember, getting an ROI from social media marketing goes beyond just math and numbers.

ROI 132

ROI Social Media Airlines Proposal 132

Waxing UnLyrical

MARCH 26, 2012

The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.

Case Study 256

Case Study Blogger Study Campaign 256

Mindjumpers

MARCH 23, 2012

Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm. Influence – Expand your connections by joining the Google+ community in various networks; this way, Google’s search engine spiders will find your Page appealing. In return, your influence will grow steadily.

SEO 258

SEO Google Strategy Adwords 258

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

Social Networking 83

Social Networking Film GPS Communities 83

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

Communities 103

Communities Facebook Avatar Social Networking 103

Keyhole.co

OCTOBER 4, 2023

Influencer marketing has become a critical part of a successful marketing program. According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1 What’s the difference between a content creator and an influencer? Influencer: Focus on influencing the audience.

Content 59

Content How To Influencer Reputation 59

Ignite Social Media

JULY 31, 2017

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. Influencer marketing and paid is another way to gain exposure.

Social Media 84

Social Media Trends Community building Hosting 84

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all.

Lurker 203

Lurker Klout Policies Consultant 203

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. Based on many conversations over coffee, fries, and ice-cream, I was able to ascertain that the following people will have a lot to contribute to the wider blogging community. After meeting at BlogWorld, I got him on the phone and we chatted about his 2011 plans. Jaime Tardy.

Blogger 55

Blogger Communities Blogosphere Skills 55

Laurel Papworth

APRIL 28, 2011

Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. How can Twitter be used to gain access to journalists, to build audiences and find people based on location, interests and influence? Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June.

Course 58

Course Social Media Class Social Networking 58

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142

Review Company Klout Policies 142

Waxing UnLyrical

MARCH 15, 2011

About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel. Attracted affinity partnerships.

Social Media 195

Social Media Project Flickr Eventful 195

Small Business Mavericks

FEBRUARY 6, 2011

What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. The data suggests that 19% of respondents rated promotional e-mails as influencing their visits to websites. About Us What’s a Maverick?

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

MARCH 30, 2011

They’ll be major influences to online marketing for a long time. 3 Responses to “5 Current Internet Marketing Trends With Staying Power&# Caroline Melberg says: March 31, 2011 at 12:34 am 5 Current Internet Marketing Trends With Staying Power – Trends come and go, but not all trends end up going.

Trends 156

Trends Case Study Press Release Marketing 156

Webbiquity SMM

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Active Member of the Wharton Advertising 2020 Contributor Community.

Twitter 187

Twitter Airlines Syndication Blogger 187

SocialFish

JANUARY 21, 2011

I’m going to take this opportunity to let you know that we’ve joined forces with CommPartners to work on some really exciting projects incorporating social media and community building into educational events. I recently read a post on the Midcourse Corrections Blog authored by Jeff Hurt titled Virtual Event Strategies for 2011.

Collaboration 234

Collaboration Eventful Exercises Education 234

ProBlogger

AUGUST 9, 2011

He talks about how to give away digestible how-to content that creates a loyal, well-fed business community. Creating compelling content isn’t easy, but it’s the only way to influence online. You’ll learn: how to increase the influence of your blog content. The 5 Must-read Books for Bloggers in 2011.

Blogger 47

Blogger Curation Aggregator Energy 47

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 228

Examples Communities Brands Forums 228

Waxing UnLyrical

AUGUST 26, 2011

Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field.

Film 227

Film Klout Policies Reputation 227

Waxing UnLyrical

AUGUST 3, 2015

Why: “You can count to your heart’s content, but unless you examine what made your fan count go up and what happened to your sales funnel as a result, you’re only adding to the confusion,” wrote Katie Paine in this 2011 post for PRSA where she demystifies social media measurement. Analytics: the Sideways Approach to Measuring PR.

Strategy 100

Strategy Metrics Consultant Education 100

Waxing UnLyrical

DECEMBER 31, 2010

measurePR really took off ( the next chat’s on January 4 , btw, with Justin Goldsborough , where we’ll be talking influence). In 2011, I wish you health, happiness and wonderful, wonderful people. Here is to an even more amazing 2011!!!! I can only imagine what we can do in 2011. I traveled a lot. Bring it on!

Class 156

Class Postrank Tourism WordPress 156

Convince & Convert

APRIL 5, 2013

Driving Influence for a Visual Brand. Callan spends her time working on influencer relations and integrating social strategies with Sony’s traditional marketing. Sony joined Pinterest back in December 2011, right as the platform was becoming popular. ” -@jaybaer ( tweet this ).

NGO 153

NGO How To Team Social Media 153

Small Business Mavericks

MARCH 31, 2011

The most interesting difference between traditional TV and Web TV is that the audience can influence the story line as it develops. Consider: Fans that watch Web shows have the ability to write comments that provide immediate influence on the plot of a series. About Us What’s a Maverick? And, actually, I agree.

Case Study 98

Case Study Press Release Small Business Adwords 98

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Liked what you saw?

Postrank 151

Postrank Class Tourism WordPress 151

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

Class 233

Class Campaign Klout Influencer 233

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok. TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Small Business Mavericks

APRIL 4, 2011

Once you influence the connectors, things can go viral pretty fast. PRO Start says: April 4, 2011 at 9:43 pm Is Social Media Inherently Viral? Small Business Mavericks: The key lies with a Twitter account by the name of… [link] Log in to Reply PRO Sales says: April 4, 2011 at 10:08 pm Is Social Media Inherently Viral?

Social Media 98

Social Media Case Study Press Release Small Business 98

Akamai Marketing

FEBRUARY 3, 2011

Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. To finish up, I’ll quote from a recent interview I gave where I expressed my opinion about influence. Twitter Influential Steven DiMartino. Did you know that 72 million Moons can fit within the Sun? Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Buffer Social

JUNE 30, 2017

Community Support during World Tragedies. It was then, back in 2011 as a student, that I realized the true power and potential implications of social media. There has since been a strong debate over the role and influence that social media played in the Arab Spring. Community Support during World Tragedies. Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111

ProBlogger

DECEMBER 10, 2011

I launched the Personal Trainer Development Center (PTDC) in April of 2011 and it has become a main resource for personal trainers passionate about getting better. Apply these principles to your own industry and watch your influence grow. If you want to build a community, I recommend having an advisory committee and introducing them.

Influencer 51

Influencer Committee How To Blogger 51

Diva Marketing Blog

JULY 4, 2013

Thousands line the sidewalks along Peachtree and cheer the runners on making this very much a community event. . Perhaps it was the influence of Atalanta , the Greek goddess of running, but few rain drops fell during most of the Peachtree Road Race. How can you "fit" in multiple communities while retaining your brand''s values?

MySpace 82

MySpace Authentication Communities Platform 82

Kikolani

DECEMBER 13, 2011

If you’re just getting started with Facebook fan pages for yourself or your business, or you want to learn more ways to get your fan page more community, fans, and engagement, be sure to check out these resources. FB Influence – If you would rather watch than read, then the FB Influence course is the way to go.

Tips 167

Tips Facebook Badge Module 167

Laurel Papworth

MARCH 8, 2011

Japanese people on the panel talked about online community and social media marketing at home, and I focussed on how it was working for Japanese companies in America, Europe, Australia etc. The key for me was to look at group activity versus the use of individual influencers which is much more a Western trait.

Social Media 61

Social Media Case Study Conference Study 61

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155