Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. By partnering with an agency, you benefit from the social media tools they use. Full Blast Creative.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. It began when I was at my previous company in the enterprise peer-to-peer data backup space. Brands were concerned about things like audience sizes and how fast they were growing their communities. From this, Unmetric was born.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Proactive Report

DECEMBER 29, 2010

Web Strategist Jeremiah Owyang warns that citizen activists and organizations like Greenpeace are incredibly well organized and that every company must have a well trained PR team that can handle a social media attack and have a digital crisis plan in place. Have a community strategy –don’t jump without a parachute.

Reputation 108

Reputation Trends Training Case Study 108

Dave Fleet

FEBRUARY 7, 2011

AOL’s spate of content-focused acquisitions continues – first TechCrunch , now the Huffington Post as the New York Times reports on its latest move. Fast Company: UFC and Its Gang of 4.6 Forrester: Actual Interactive Marketer Predictions For 2011. Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo.

Trends 258

Trends Facebook Sports Blogosphere 258

Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Instead, they allowed their community (Coach has over 1.2 Copyright © 2009-2011.

Social Media 100

Social Media Small Business Foursquare News 100

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. 1: Ten More Updates Announced – Although the updates are over for 2011, ten more updates were announced for 2012. What the Updates Mean for Your Company.

Google 176

Google Small Business Engineering Guidelines 176

Waxing UnLyrical

AUGUST 17, 2015

Why: “In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy,” says Avinash as he introduces us to “a collection of wisdom from those tough lessons.”

Consultant 100

Consultant Analytics Flickr Metrics 100

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Lorenz traces its social media etymology way back to 2011 on YouTube.

Influencer 145

Influencer Trends Marketing Guidelines 145

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Socialmedia.biz

JANUARY 14, 2020

As you can see, the image doesn’t really communicate much, but the gaming community was expecting a big announcement to come from Rockstar Games, and were well aware of how the company promotes upcoming games—which explains why the post made the front page on Reddit within minutes of being posted.

Examples 78

Examples Social Media Marketing Upcoming 78

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

The Realtime Report

NOVEMBER 29, 2012

The uneasy relationship between Twitter and the third-party developer community has been well documented. How is the company making its case — and what is Twitter’s counter-argument? In 2011, Twitter began to say that it intended to reserve Firehose access for “Twitter-driven” partnerships.

Twitter 189

Twitter Data Wikipedia Analytics 189

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. Perfect example of that.

Project 170

Project How To Class Posterous 170

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Take a look at their 2011 video showing how Facebook integrates with the Spotify player. What does it all mean?

Airlines 210

Airlines Marketing Statistics comScore 210

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. This isn’t another overview post about how to search engine optimize a news release. You can read all about that here , here , and here.

News 274

News Google SEO Postrank 274

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source: Facebook, April 2011). Nokia fans spend $107.32

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Liked what you saw?

Social Media 153

Social Media Postrank Energy Tourism 153

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Social Media Marketing

APRIL 28, 2011

As you may recall, in December I reported that Yahoo! We anticipate Delicious in its current form will be available until approximately July 2011. There may be a time of adjustment as AVOS re-launches Delicious, but the company's intention is to add new features and grow the service overall. Yes, that's the plan.

News 160

News Delicious Yahoo Social Bookmarking 160

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. But it’s not just digital banks and fintech companies that find success on TikTok. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Twist Image

JANUARY 29, 2011

That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. report titled, CMOs On Social Marketing Plans For 2011. This is from the executive summary. What does this all mean? chief marketing officer.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Proactive Report

SEPTEMBER 21, 2010

While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. How is PR faring?

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Platforms we use to gather data shape the results we get and can report on; by using a different platform, we end up getting different results. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Most commonly used hashtags during the August 15th downpour. Stories about the rainfall.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Small Business Mavericks

MARCH 12, 2011

What’s the reported price? $5 Perhaps another company will take it and make something out of it. Tags: Delicious , social bookmarking , yahoo This entry was posted on Saturday, March 12th, 2011 at 10:27 am and is filed under Social Media. About Us What’s a Maverick? Now, the rumor is they have sold it. 5 million.

Delicious 79

Delicious Yahoo Small Business Social Bookmarking 79

Convince & Convert

MARCH 8, 2011

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. That was the theme of my recent Webinar at Blogging Success Summit 2011. Are you trying to build community and kinship around your company? Most blogs fail not due to quality, but due to randomness.

Questions 146

Questions Sample Samples Blogosphere 146

Small Business Mavericks

FEBRUARY 13, 2011

There have been several reported news stories in recent months related to employees of one company pretending to be a customer of a competitor, and making disparaging remarks about that competitor. Caroline Melberg says: February 14, 2011 at 12:33 am Is Your Customer Service Up To Scratch? About Us What’s a Maverick?

Reputation 87

Reputation Case Study Press Release Small Business 87

Proactive Report

JANUARY 12, 2010

Krainik predicts that social media will be an enterprise-wide mainstay by 2011, but it seems like most marketers are still trying to wrap their heads around it all. You have to be able to build a community and actually engage with them – not just use social media as another broadcast medium. Are we seeing a similar trend in PR?

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 12, 2010

Krainik predicts that social media will be an enterprise-wide mainstay by 2011, but it seems like most marketers are still trying to wrap their heads around it all. You have to be able to build a community and actually engage with them – not just use social media as another broadcast medium. Are we seeing a similar trend in PR?

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 13, 2010

Krainik predicts that social media will be an enterprise-wide mainstay by 2011, but it seems like most marketers are still trying to wrap their heads around it all. The PR And Social Media report from Econsultancy tells us that only 13% of companies are ‘very satisfied’ with the level of social media service they get from their PR agency.

Skills 79

Skills Social Media Marketing Trends 79

Talkwalker SM

SEPTEMBER 7, 2016

With over 59 million followers in its community, the magazine has posted some of the most popular images on Instagram over the last year, with its average post generating over 500,000 likes and 1,000 comments. How do you present an online financial company such as Paypal on social networks? post a day over the same period).

Instagram 60

Instagram Brands Sports Travel 60

ProBlogger

APRIL 19, 2017

He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs. He is the co-founder of WebProfits, a growth marketing agency, and is a partner in many software companies. He created Bushwalking Blog in 2008 to provide detailed reports of his hikes.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Even if Fast Company tries to tell you so. Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011. Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media? To explore a different communication channel? Is there any ROI?

Social Media 224

Social Media Class Creative Commons Flickr 224