Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Most of the people with whom you are communicating in social are your current customers. Myth 6: Company channels are your most important social assets. Conceivably, yes. Myth 3: Social is for creating new customers.

Social Media 167

Social Media Content Marketing B2B 167

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# says: February 2, 2011 at 10:50 am [.] ’ ‘Do you follow us on Twitter?

Postrank 193

Postrank Metrics Tourism WordPress 193

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Ignite Social Media

DECEMBER 8, 2017

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. Ask yourself what your company’s end goal is when it comes to social strategy. When it comes to tracking these metrics, a paid media team is your best friend.

Content 99

Content UGC Instagram Social Media 99

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Internet culture journalist Taylor Lorenz reported on a distancing from the label last year.

Influencer 145

Influencer Trends Marketing Guidelines 145

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Strategies are created with tactical ingredients. Viral is good. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Convince & Convert

MARCH 8, 2011

That was the theme of my recent Webinar at Blogging Success Summit 2011. Are you trying to build community and kinship around your company? Optimally, you should also have a person dedicated to blog success metrics, using data analysis to tweak and improve your efforts. View more presentations from Jay Baer.

Questions 146

Questions Sample Samples Blogosphere 146

Hootsuite

JULY 4, 2022

But it’s not just digital banks and fintech companies that find success on TikTok. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok. @revolutapp My money don’t jiggle jiggle, it folds. Revolut #FYP #mymoneydontjiggle #jigglejiggle ? Write your bio.

Questions 104

Questions Banking Insurance HootSuite 104

Kikolani

OCTOBER 15, 2012

Over 4 billion hours of video are watched each month on YouTube , and in 2011, YouTube had more than 1 trillion views, or about 140 views for every person on Earth. For branding, this is extremely important, as it allows companies to display a personable side much better than through image, audio, and text. Personable branding.

Video 119

Video Marketing Embedding Engineering 119

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Liked what you saw?

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me).

Class 144

Class Creative Commons Postrank Conference 144

Kikolani

FEBRUARY 3, 2012

How I Made 6 Figures as a Freelance Writer in 2011 – A description of each major client I had in 2011, roughly what percentage of my income came from each client, and how I found them plus 12 additional tips. 4 Key Analytics Metrics That You’re Probably Underestimating – What are your site visitors trying to tell you?

Mashup 113

Mashup Resources RSS SEO 113

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Social Media Strategy and Best Practices. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

List 161

List Class How To Comments 161

Kikolani

SEPTEMBER 19, 2012

We want to be great writers, be great artists, take amazing photographs and build an engaging community. It wasn’t really until late in 2011 that they overhauled their approach. Do you know that the company has a good track record for protecting your privacy and the privacy of the information that they store?

Privacy 130

Privacy Exercises Data WordPress 130

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. Pure content awesomeness.

Eventful 127

Eventful Social Media B2B Conference 127

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Kikolani

MARCH 30, 2012

Link Evaluation Survey 2012 – We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals all over the globe are using to assess the quality of a link.

Mashup 115

Mashup Resources SEO RSS 115

Buffer Social

MARCH 13, 2017

Since its launch, in September 2011, Snapchat has shown incredible growth. The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. ” Discover launched with 11 top media companies such as ESPN, The Bleacher Report, CNN and Vice.

Social Networking 111

Social Networking Social Media Examples Video 111

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. Jay Ducote, Deep Fried America : .

Travel 75

Travel Hosting Social Media Influencer 75

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

Marketing 264

Marketing SEO Case Study Small Business 264

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own.

Press Release 238

Press Release Technorati Klout Metrics 238

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. Jay Ducote, Deep Fried America : .

Travel 40

Travel Hosting Social Media Influencer 40

Ignite Social Media

FEBRUARY 2, 2023

I also created a company called Carusele. So we were three years before those even started, and it was yet another year before Snapchat, Twitch as Twitch, and Google Plus launched in 2011. Now, using normal cost per view metrics, 21 million views should cost around a little over 500,000 in paid media.

Influencer 85

Influencer Social Media Hubspot Travel 85

Small Business Mavericks

APRIL 16, 2011

That is, these are ways that social media can be leveraged and provide metrics for success, but which social media marketers often do not use or, if they do, do not do effectively. Customer Support – There are some companies doing this very well. About Us What’s a Maverick? I highly recommend you read this article.

Small Business 177

Small Business ROI Social Media Case Study 177

Convince & Convert

JANUARY 24, 2014

One of the company’s community managers dedicated to the news division (more on Univision’s social structure below), posted to the Univision.com site a user-generated photo of the frozen Hudson River in NYC. .’” Companies with a strong social business climate treat social horizontally, not vertically.

Engagement 163

Engagement Syndication Facebook Metrics 163

Likeable

AUGUST 26, 2019

The team at The Dog Agency , a company created to manage and grow the careers of celebrity pets, has explained that an animal account with around 100,000 followers can make a couple thousand dollars per post and accounts with over one million fans can make tens of thousands from a single, sponsored post. CRUSOE | @CRUSOE_DACHSHUND.

Influencer 112

Influencer Communities Social Media Instagram 112

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Sometimes they run companies and only sort of understand the role social media can play for their business. Snapchat: September 16, 2011.

Questions 141

Questions Social Media HootSuite Marketing 141

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. No, the problem is that most people gravitate to PR because they are "word" people and not numbers people, so metrics scare them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 258

Class Education Metrics Creative Commons 258

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. Recently, Awareness, Inc. Her strategy?

Social Media 224

Social Media Brands Telecommunications Airlines 224

Webbiquity SMM

DECEMBER 8, 2015

These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. John came to Swiftpage with a 30 year track record of building highly profitable and sustainable revenue growth for emerging companies and established global leaders.

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

FEBRUARY 2, 2012

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. They’ve been encroaching a little bit on their developer community’s turf. Listen Now. The RSS feed is: [link]. Eric: Yeah.

Social Media 116

Social Media Committee Team Questions 116