Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Marketing 199
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Facebook’s little secret…

Sherrilynne Starkie

Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Originally published January 12, 2011). So after several months of effort, very little momentum was gained and the group was dissolved.

Groups 337