Jeff Esposito

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Getting to the bottom of community management

Jeff Esposito

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

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Don't burn bridges

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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What BP could have done better – a counterpoint

Jeff Esposito

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. Forget the commercials and spend the advertising budget organizing community events in the Gulf. This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough. Change is hard.