Akamai Marketing
MARCH 23, 2011
By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.
Akamai Marketing
APRIL 4, 2011
By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care?
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Akamai Marketing
FEBRUARY 3, 2011
The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Strategies are created with tactical ingredients. Viral is good. Tell your story.
Akamai Marketing
MARCH 29, 2011
Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on.
Akamai Marketing
JULY 2, 2012
We’ve seen companies begin to offer perks of varying value ( the much vaulted KloutKlub in LasVegas kicked that off) and we’ve seen a continuation of people obsessed with measuring themselves through some unknown algorithm . To the mix we add Kred , which launched in September 2011. Street Kred?
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