Waxing UnLyrical

article thumbnail

Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media. pts Settings.

Class 105
article thumbnail

How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

Facebook is becoming the ubiquitous answer to all the questions you could possibly have. ” According to an article in the Economic Times , the Micra, which was positioned as a low-cost car for young Indians, saw sales of a little over 12,000 units in the nine months between July 2010 and March 2011. What made it different?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Would Mickey Measure?

Waxing UnLyrical

tomorrow, for PRSA’s 2011 International Conference. By the way, an easy way to save my session info is to download the nifty conference app that Meltwater created for PRSA 2011 , and just save it to your calendar. In other words, it’s the way I’d answer the question, “What would Mickey measure?”

article thumbnail

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Now, you might think some of these are really basic questions, but the truth is that they can still flummox practitioners who’ve had years, even decades of experience.

Postrank 193
article thumbnail

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity. Would you like more case study posts?

article thumbnail

That Time Our Website Was Hacked

Waxing UnLyrical

Throughout the incident no one had posted any comments or questions on the University’s Facebook account, and only one comment about the hacking appeared on the blog (which I’ll get to later). In the aftermath we might go to online news sites and read the comments. Those last two are managed by Student Recruitment.

Tweetdeck 165
article thumbnail

5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: addons , blogging , enhancing your blog , plugins , wordpress | Comments (13) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

WordPress 234