The Realtime Report

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Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

53% of Twitter mentions were responded to…compared with just 16% of Facebook comments and posts. While Facebook still dominates in total volume of comments and posts, Twitter has experienced greater growth as a customer service channel. What percentage of tweets, comments and posts does your brand respond to?

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Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

Blippar, which was introduced in the UK in the summer of 2011, is based on image recognition technology, which allows marketers to engage fans with creative that’s a step up from “traditional” QR codes. Our commenting system lets you embed images, so feel free to share your snapshots here! What do you think?

Campaign 188
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Intel and Toshiba Social Video Ads Earn 55M Views – With Fans Playing A Starring Role

The Realtime Report

Each episode was received a little differently: “The first film got more comments but the second film got more shares and a greater number of profound conversations,” Pereira told ClickZ. .” The numbers speak for themselves: 55 million views by early October.

Video 139
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Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

Google 184
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Post-Patch Hyperlocal Apps: What (If Anything) Works?

The Realtime Report

Nextdoor isn’t a brand new app by modern conceptions of time (site launched in 2011, mobile app in 2012), but it has been well-received by major news outlets. But there are other (smaller, and more efficient) hyper-local apps out there that deserve a closer look. Businesses, pay attention.

Mobile 155
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Fortune Global 100 Companies Get 5.6 Million Twitter Mentions A Month

The Realtime Report

Since 2011, the average number of followers for a corporate Twitter account has nearly tripled, from 5,076 to 14,709. 70% of corporate Facebook pages are responding to comments on their walls and timelines. Twitter is the most popular platform among the Fortune Global 100 – 82% of companies have accounts. Twitter accounts, 10.4

Company 157