Direct Marketing Observations

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What Was Your Enchanted Moment?

Direct Marketing Observations

I commented and they commented back. In 2011, it would appear that my three experiences have come full circle. It was apparent pretty quickly that this worked so at the time I wouldn’t pay much attention to the content of a blog as much as I did to the page rank of it. Then one day I read a post that struck a nerve.

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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015 we can measure so much more in social than we did back in 2011. Let me know in the comments section. In 2015, I’d say now more than ever social is part of the fabric of every org. Self explanatory.

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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought.