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Not Everything Has Changed

Jon Loomer

I stumbled on something today that filled me with sentimental feelings but also a nagging question. This was the early peak of my journey into entrepreneurship, which began in late 2011. I’d quickly find that the answer to this question was more challenging than I had expected. Campaign Structure? Ads Manager?

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. And in 2011, there were seven blog posts on the campaign that had been tracked.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

Keep saying “Y&# to all of the questions and you get to a page with a file listing: Type the command.PRINT RSCOM8 and you can download/print a file, which is a newspaper clipping with an ad for Rocket Poppeteers, some articles and some strange pencil marks. What other complex marketing campaigns have you seen and liked?

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

Facebook is becoming the ubiquitous answer to all the questions you could possibly have. And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” I thought this was a pretty innovative campaign… but what about you?

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Lessons From a Very Public Break-Up

Waxing UnLyrical

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

The alignment between your social media campaign and your brand / company goals and stated values. A solid audit allows you to categorize and analyze all your posts, on each platform and as a part of your overall campaign. These are the questions you’ll be able to answer with an audit. There shouldn’t be dissonance here.