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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. And in 2011, there were seven blog posts on the campaign that had been tracked.

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Are Small Businesses Effective Online?

Small Business Mavericks

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you.

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2011 PR Trends: Email and Social Engagement

Proactive Report

Facebook and Twitter were the most commonly used sites in integrated email-social campaigns. Like the press release, email is not dead. Marketers rate social media as the online marketing channel with the greatest positive effect when integrated with email. source: Lyris. Identify and reward your influencers and evangelists.

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World Premiere of “La Casa del Ritmo, A Film About Los Amigos Invisbles”

Idaconcpts

I first wrote about this project back in February 2011 and I was very happy to support this project. The full press release is below. In January of 2011, they created a Kickstarter campaign to help raise $30,000 in order to complete the project.

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

back in February 2011. Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? Instead, they will support it by writing articles, press releases, tweeting, and promoting. The marketing budget of most brands increased following COVID-19. Here are my top tips.

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What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

GrassRoots says: May 9, 2011 at 4:27 pm #grassroots #dm2 What’s An Internet Marketing Strategy Consist Of? &# GrassRoots says: May 9, 2011 at 4:27 pm #grassroots #dm2 What’s An Internet Marketing Strategy Consist Of? link] Log in to Reply Caroline Melberg says: May 10, 2011 at 12:34 am What’s An Internet Marketing Strategy Consist Of?

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Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). average, based on Comscore’s findings to that effect in May, 2011). We’re Crazy About Likes.