Bill Hartzer

JANUARY 22, 2013

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. percent in Q4 2011 to 26.1 campaigns only. percent in Q4 2012.

CPC 122

CPC Paid Search Retail Mobile 122

Hootsuite

FEBRUARY 13, 2023

The history of this social media trend actually goes back pretty far. Call to action Because they’re so engaging, Throwback Thursday posts are powerful ways to establish authority in your industry, make a point, or drive traffic to an article or call to action on a product.

Brands 145

Brands HootSuite Hashtag Instagram 145

Ignite Social Media

DECEMBER 8, 2017

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. However, much like you wouldn’t organize a print campaign in the same way you would television, social content strategies aren’t one size fits all.

Content 99

Content UGC Instagram Social Media 99

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. They’re beginning to drive change and innovation in this already fast-paced industry. But how has it evolved? SEOs are using content as linkbait.

Trends 37

Trends Content Marketing Press Release 37

Keyhole.co

OCTOBER 4, 2023

According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1 The most effective way to build your network of content creators is to utilize comprehensive platforms like Keyhole to manage influencer marketing campaigns throughout the entire lifecycle. billion in 2023.

Content 59

Content How To Influencer Reputation 59

Akamai Marketing

FEBRUARY 11, 2009

As a business person, was frustrated to be in the industry being used as a scapegoat for the larger problems for an industry and economic woes. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. This will not kill the event or incentive industry. Let’s get smart.

Klout 100

Klout Eventful Policies Hosting 100

Webbiquity SMM

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Earnest Agency ). Marketing Charts ). Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. They’re beginning to drive change and innovation in this already fast-paced industry. But how has it evolved? SEOs are using content as linkbait.

Trends 20

Trends Content Marketing Press Release 20

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Proactive Report

JULY 3, 2011

In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. The peer influence trend is dominated by Facebook. Source: Facebook, April 2011). Source: AdAge/ Ipsos, February 2011). Source : Syncapse 2010).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015 we can measure so much more in social than we did back in 2011. What you’re looking for are people that have worked on projects and campaigns from beginning, middle and end. Never mind.

Social Media 100

Social Media Collaboration Team Resources 100

Kikolani

JANUARY 13, 2012

Knowing how to deal with competition in your industry is vital for success. 10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings – Ten more ways you can build links to your site…giving a jolt your linking building campaign. Here are a 6 tips to jump start your Google+ business marketing campaigns. Freelancing.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Proactive Report

JANUARY 12, 2010

and “A few years back Industry expertise mattered more. I can always teach them about the industry.”. Krainik predicts that social media will be an enterprise-wide mainstay by 2011, but it seems like most marketers are still trying to wrap their heads around it all. Are we seeing a similar trend in PR?

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 12, 2010

and “A few years back Industry expertise mattered more. I can always teach them about the industry.”. Krainik predicts that social media will be an enterprise-wide mainstay by 2011, but it seems like most marketers are still trying to wrap their heads around it all. Are we seeing a similar trend in PR?

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 13, 2010

and “A few years back Industry expertise mattered more. I can always teach them about the industry.”. Krainik predicts that social media will be an enterprise-wide mainstay by 2011, but it seems like most marketers are still trying to wrap their heads around it all. Are we seeing a similar trend in PR?

Skills 79

Skills Social Media Marketing Trends 79

Bill Hartzer

JANUARY 7, 2014

Several years ago, the search engine optimization industry in New Zealand was commonly employing many tactics that are known as black hat. Many people assume that Google began cracking down on spammy linking practices and low quality content when it introduced the Panda update in 2011, followed by the Penguin update in 2012.

SEO 73

SEO Domain Name Directory Engineering 73

Twist Image

OCTOBER 3, 2011

It was this line of thinking that propelled the industry to pull a PR spin and change the name from "banner advertising" to "display advertising." This is an interesting shift/trend. With billions of eyeballs online, why not just prop up a banner ad on a page to get noticed?

Advertising 102

Advertising Adwords Metrics Study 102

Webbiquity SMM

SEPTEMBER 12, 2011

What social media developments and trends should I be watching? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Trends and Predictions. Are These Social Media Trends of 2011 Part of Your Strategy?

Social Media 257

Social Media Trendrr SM2 Alterian 257

ProBlogger

DECEMBER 30, 2011

Do you know of someone that has really stood out in 2011? In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

Class 207

Class How To Health Care Comments 207

Keyhole.co

SEPTEMBER 4, 2023

Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. These small but mighty symbols are defining how users communicate, share ideas and raise awareness.

Hashtag 52

Hashtag Instagram Strategy How To 52

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Want the trends, news, and findings too? New Edition of the Ranking Factors for 2011 is Now Live !:

Marketing 264

Marketing SEO Case Study Small Business 264

Keyhole.co

APRIL 20, 2023

The term newsjacking was first used by David Meerman Scott in 2011. It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Newsjacking is now utilized as a term in public relations.

Aggregator 52

Aggregator News Trends Reputation 52

Akamai Marketing

MARCH 29, 2011

If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information. Blog regularly 1-3X minimum per week.

Press Release 238

Press Release Technorati Klout Metrics 238

Unmetric

SEPTEMBER 10, 2019

Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. PlayStation has run several campaigns in the past that have won them tons of engagement. What is their social strategy on Twitter?

Brands 123

Brands Twitter Fashion Ensembli 123

Convince & Convert

MARCH 28, 2016

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. Search Trends. Search Trends. Looking at search trends can explain a lot that you don’t have control over.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Webbiquity SMM

FEBRUARY 7, 2012

Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. ” B2B Marketing Research and Statistics. StumbleUpon Stats.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 19, 2011

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! How search can boost your social media campaigns by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Viper Chill

DECEMBER 22, 2015

I had to head on over to Google trends. To test the idea, we can get on over to the trusty Google Trends, which is described perfectly by its name. Before hitting enter in Google Trends, I assume the increase in search volume as the year goes on will be very similar. Source #1: Google & Google Trends Suggestion Boxes.

Google 40

Google Software Trends Industry 40

Razor Social

JANUARY 12, 2017

Marketers became early adopters and heavy users of technology simply because of the demands of the job – it takes a wide range of marketing tools and platforms to run campaigns that effectively reach audiences across channels and devices and at various stages of their journey to purchase. In 2011, the landscape counted 150 solutions.

Marketing 40

Marketing How To Conference Skills 40

Webbiquity SMM

DECEMBER 4, 2012

Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. Reddit Marketing [INFOGRAPHIC] by e-Strategy Trends. Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Hootsuite

FEBRUARY 24, 2021

Snapchat: September 16, 2011. For industry insider news, he suggests following the hashtag #MarketingTwitter. In basic terms, social data should help you learn about your audiences, identify trends, and see what works. Facebook: February 2004. YouTube: February 14, 2005. Twitter: March 21, 2006. WhatsApp: 2009.

Questions 141

Questions Social Media HootSuite Marketing 141

Buffer Social

OCTOBER 25, 2018

Messenger used to be a messaging feature within Facebook, and since 2011, Facebook has made Messenger into a standalone app by itself and greatly expanded on its features. It has recently acquired Musical.ly, a similar music video social network where Coca-Cola once did a successful “Share a Coke and a Song” campaign.

Sites 111

Sites Social Media Brands Tumblr 111

Kikolani

AUGUST 3, 2012

5 Economic Trends that Affect Freelancers – In this post, I’ll list five economic trends as they relate to your freelancing business. Learn 7 strategies for getting.edu links in any industry. 7 Strategies for Getting.edu Links – Getting links from college websites is tough, but the benefits of.edu links can be huge.

Mashup 113

Mashup Resources Remix RSS 113

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279