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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

You can get your audience involved in anything from campaign creation to charitable causes. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign. Solicit direct donations or petition signatures. Like this post?

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

The alignment between your social media campaign and your brand / company goals and stated values. It should help you more effectively capitalize on trends and address pressing problems in your industry. A solid audit allows you to categorize and analyze all your posts, on each platform and as a part of your overall campaign.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. All this via one bare-bones blog and a Facebook group.

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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. However, much like you wouldn’t organize a print campaign in the same way you would television, social content strategies aren’t one size fits all.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

There’s a reason the influencer marketing industry is booming. Lorenz traces its social media etymology way back to 2011 on YouTube. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. Or re-emerging.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Offer Online Thanks for Offline Events.

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Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

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