Hootsuite

FEBRUARY 13, 2023

TBT or Throwback Thursday posts can be selfies, audio or video recordings, or even text describing a memory or a past event. Call to action Because they’re so engaging, Throwback Thursday posts are powerful ways to establish authority in your industry, make a point, or drive traffic to an article or call to action on a product.

Brands 145

Brands HootSuite Hashtag Instagram 145

Pixlee

SEPTEMBER 29, 2020

Attending company events, social gatherings, and demonstrations. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. Context Matters.

Engagement 90

Engagement How To Metrics Loyalty 90

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. All this via one bare-bones blog and a Facebook group.

Social Media 195

Social Media Postrank Flickr Class 195

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. We won’t quite be universally using the same ROI model, but as an industry, we’ll be closer to agreeing to some best practices.

Social Media 217

Social Media Trends Smart Phone ROI 217

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Create animations? Other Cool Web Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Hootsuite

MAY 13, 2020

There’s a reason the influencer marketing industry is booming. Lorenz traces its social media etymology way back to 2011 on YouTube. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Webbiquity SMM

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Companies in these industries are also the most likely to have formal content marketing editorial calendars.

Social Media 245

Social Media B2B Marketing SEO 245

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015 we can measure so much more in social than we did back in 2011. What you’re looking for are people that have worked on projects and campaigns from beginning, middle and end. Never mind.

Social Media 100

Social Media Collaboration Team Resources 100

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Creativity is just one of the things you need in this industry to be an outstanding applicant in a sea full of unoriginal fish. An ability to listen. Can you help me tie my shoelaces?”

Class 227

Class How To Applications Course 227

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

Class 207

Class How To Health Care Comments 207

Small Business Mavericks

MARCH 20, 2011

I like what Matt McGee had to say about NARs blog comment advice: Commenting on blogs can help with exposure, but it’s not a “campaign” and isn’t likely to make a search engine think your site is trustworthy, either. Worse, it’s something that too many people overdo and get wrong. I completely agree with Matt on that point.

Real Estate 79

Real Estate SEO Case Study Small Business 79

Kikolani

MAY 11, 2012

Try finding influencers in your industry using these six tools. Discover more about optimization for local businesses and mobile marketing campaigns. Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals. Business / Career. How can you improve your location-based marketing?

Mashup 113

Mashup Resources SEO RSS 113

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ).

Social Media 257

Social Media Trendrr SM2 Alterian 257

Diva Marketing Blog

MARCH 16, 2011

For those people who might have been out of the country or unplugged from social media during the past week there were two events that occurred within a day of each other that had the social pundits buzzing and tweeting up a virtual storm. . auto industry through our TV commercial that first aired during the Super Bowl.

Twitter 75

Twitter Issues Social Media iPad 75

ProBlogger

DECEMBER 12, 2012

Seminar: A live event with added bonuses, where you can sell your existing products and coaching program to qualified leads. This might take the form of a “Learn from the Pros” live event priced at $1,000 at the door. Now, let’s break down that three-step framework for creating an online business around your passion.

Case Study 46

Case Study Study Real Estate eBook 46

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264

Marketing SEO Case Study Small Business 264

Akamai Marketing

MARCH 29, 2011

If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information. Blog regularly 1-3X minimum per week.

Press Release 238

Press Release Technorati Klout Metrics 238

Hootsuite

APRIL 6, 2023

View this post on Instagram A post shared by Mike Krieger (@mikeyk) Pinterest has us pining to pin (2010) Pinterest went live in closed beta in 2010, launching in 2011. Google Plus wants in on the party (2011) 2011 was also the year Google attempted to roll out another answer to Facebook and Twitter, following previous failed attempts.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Buffer Social

NOVEMBER 8, 2023

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic?   Events can also be a great way to introduce potential customers to your offering and expertise.

Metrics 98

Metrics Content Marketing Newsletter 98

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. The term newsjacking was first used by David Meerman Scott in 2011. Newsjacking is now utilized as a term in public relations.

Aggregator 52

Aggregator News Trends Reputation 52

Webbiquity SMM

MARCH 21, 2012

Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Hootsuite

FEBRUARY 14, 2023

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Do they wear their pieces to events? Are they the face of an ad campaign? Make sure to lay out the timelines, metrics, and expectations for your campaign. Type of partnership.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? It means we are not educating the entrants to our industry well. Image: JKönig via Flickr, CC 2.0 And for that, shame on us all.

Class 279

Class Press Release Flickr Comments 279

Unmetric

SEPTEMBER 10, 2019

Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. PlayStation has run several campaigns in the past that have won them tons of engagement. What is their social strategy on Twitter?

Brands 123

Brands Twitter Fashion Ensembli 123

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. Until the industry invests more thought, time and training to the subject, we will not solve any of the really big issues. Here’s a clip. Liked what you saw?

Class 258

Class Education Metrics Creative Commons 258

Kikolani

DECEMBER 31, 2010

And the Oscar goes to… 2010’s best Facebook pages – a look at fan pages in a variety of niches / industries. 11 awesome self-improvement ideas for 2011 – great ways to better yourself in the new year. 5 privacy alerts to watch for in 2011 – social networks, location based leaks, and more.

Mashup 132

Mashup Resources WordPress Reputation 132

Webbiquity SMM

JANUARY 19, 2011

Social media profiles and content promotion are key elements of WPO, and here is an excellent list of social sites across various categories including social networks, answers and knowledge, social travel, local social, social phone apps, business social, events and more. How search can boost your social media campaigns by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Kikolani

NOVEMBER 29, 2010

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. Her blog, But You’re a Girl , covers a ton of topics including blogging, business, events, technlogy, Google, WordPress, and more. And it’s no surprise they notice. Alice Bradley.

Blogger 168

Blogger SEO Consultant WordPress 168

Waxing UnLyrical

DECEMBER 7, 2010

When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Reputation 183

Reputation Postrank Class Tourism 183

Razor Social

JANUARY 12, 2017

Marketers became early adopters and heavy users of technology simply because of the demands of the job – it takes a wide range of marketing tools and platforms to run campaigns that effectively reach audiences across channels and devices and at various stages of their journey to purchase. In 2011, the landscape counted 150 solutions.

Marketing 40

Marketing How To Conference Skills 40

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. Jay : That’s Dead Sea Scrolls in our business.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. Every year, I can only read so many articles.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

JULY 31, 2017

This week and I’m excited to be spending time face to face with quite a few ProBlogger podcast listeners and blog readers at our Aussie blogging events. We’ve been holding annual Australian events since 2010 and it is a highlight of my year each time. Event link. Dallas event . See my talk here. Facebook group.

Eventful 44

Eventful Blogger eBook Publishing 44

Viper Chill

DECEMBER 22, 2015

People aren’t giving the film industry much time to make the year’s best movie, heh. From this Google suggestions source alone I’ve already picked four different industries I want to capitalise on. income tax rates 2011 through 2015. I’m actually surprised there are spikes in January. most expensive.

Google 40

Google Software Trends Industry 40

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196