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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. You’re probably already managing several social media platforms for your brand. Another common misconception is that brands don’t belong on TikTok.

Questions 104
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B2B Blogging Trends for 2011

Webbiquity SMM

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). So what’s next for B2B blogging?

Aggregage 181
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. but the question remained, how did they do that?

Brands 144
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Brand Advocates vs Brand Adversaries – it’s a Very Thin Line! It’s all based on Facebook’s algorithm called EdgeRank.

B2B 279
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Snapchat as a platform for branded content?

Mindjumpers

Around 200,000 private Snapchat images were hacked which, of course, raises the question of user security. Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. Best practice for brand communication on Snapchat. Thank them with coupons, more contests or whatever makes sense to your brand.

Platform 229
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter.

Twitter 279
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How Brands & Marketers Should Navigate the 2020 Election

Likeable

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Even far smaller events prompted pauses for some of our brands. All major pauses.

Brands 127