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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis the CMO/CPO of Acrolinx. Catch all episodes here. Episode Summary. Meet Christopher Willis.

Brands 144
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Who Are Content Creators And How To Partner With Them?

Keyhole.co

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. billion in 2023.

Content 59
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Your 2011 Digital Marketing Reboot

Twist Image

If brands were feeling a tad intimidated about leveraging all of these channels before, I hazard to guess at how overwhelmed they're feeling right now (but the word "dizzy" does come to mind). Figure out how the digital channels can best serve your brand. Do you own your brand online? Is your content up-to-date?

Hitwise 111
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226
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The New Wave of Online Brand Management

Social Media Marketing

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world. Guest post by Matt Polsky.

Brands 166
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads! The one I saw on TV just had the voiceover telling people to go to Youtube, but no URL was provided. Posted by: Mbj | February 17, 2010 at 11:01 PM Mark, I'm glad that.

YouTube 129