Remove 2011 Remove Brands Remove Content Remove Twitter
article thumbnail

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters.

Brands 144
article thumbnail

Snapchat as a platform for branded content?

Mindjumpers

Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. The creative possibilities of Snapchat enables a brand to communicate personal visual messages to its consumers (no need to mention the importance of visual storytelling , right?) Best practice for brand communication on Snapchat.

Platform 229
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends.

Examples 130
article thumbnail

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. AmyPioneerPress.

Twitter 279
article thumbnail

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 393% growth in the number of replies brands sent on Twitter.

article thumbnail

Easy Ways for Brands to Maximise their Twitter Potential [Report]

Mindjumpers

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The report revealed some very useful statistics for brands that wish to improve their Twitter potential and to understand how best to engage with their followers.

Report 219
article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B 279