Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. Social-network distribution.

Content 124

Content Findability Marketing Social Networking 124

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world. Guest post by Matt Polsky.

Brands 166

Brands SEO Social Networking Flickr 166

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. Social-network distribution.

Content 100

Content Findability Marketing Social Networking 100

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Examples 92

Examples Campaign Discount Marketing 92

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. Of course, simply having video on the site is not enough. Video editing apps for content marketing. Worse, you may even earn negative word-of-mouth.

Video 100

Video Content Marketing Applications 100

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. How to Deal With Twitter Overwhelm (November 2011).

Twitter 65

Twitter Hashtag Facebook Features 65

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Content Marketing B2B 167

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Trend #3 – Provide Valuable Content!

Trends 279

Trends Marketing Mobile Wireless 279

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. How to Deal With Twitter Overwhelm (November 2011).

Twitter 58

Twitter Hashtag Facebook Features 58

Adam Sherk

JANUARY 25, 2012

So I pulled the 2009-2011 Reddit and Digg referral figures for selection of 12 major magazine and Web-only content sites. I’m not able to reveal the specific sites or figures due to confidentially requirements but they are all well established brands. million 2011. million in 2011.

Digg 149

Digg Reddit Survey Publishing 149

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Kikolani

NOVEMBER 7, 2011

We all went to the Finding a Better Fit session where Stephanie and Leah were on the panel along with Andrea Metcalf , Kelly Olexa , and Carla Birnberg where they discussed turning their healthy lifestyle experiences into blogs and strong personal brands. Create products from content you already have. Tidbits from Finding a Better Fit.

Hotels 153

Hotels iPad eBook Screencast 153

Kikolani

NOVEMBER 24, 2011

How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. All Your Writing Clips on One Site: Cuttings.me Blogging / Writing. This is where Google Analytics Advanced Segments come into play. Google stuff.

Mashup 146

Mashup Resources Press Release Adsense 146

Webbiquity SMM

MARCH 12, 2012

And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize. What brand marketers can learn from PR by iMedia Connection. What really is the distinction between megablogs like TechCrunch or Mashable and an online publication?

Vocus 188

Vocus Press Release Tips Blogger 188

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Firebelly

APRIL 18, 2011

It opens up endless opportunities for market and competitor research, content inspiration and, obviously, network building. By Marla Tabaka With over 100 million members, LinkedIn is the top business social networking site. How to Build the Perfect Facebook Fan Page, 2011 Edition. 10 Measures of Social Media ROI for Your Brand.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Buffer Social

OCTOBER 31, 2022

A vertical network — or vertical social network — is characterized by an audience interested in content created to address a specific topic, interest, or industry. Pay attention to their language, overall tone, and what kind of content performs best. What are vertical networks?

Social Networking 83

Social Networking Film GPS Communities 83

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. And, right now, Google+ is one of the dominating social networking sites.

SEO 258

SEO Google Strategy Adwords 258

Writtent Blog

NOVEMBER 12, 2013

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Article Spinning and Low-Quality Content. Submitting Content to Article Directories. In-Depth Results.

SEO 95

SEO Content Marketing Press Release 95

agora pulse

OCTOBER 6, 2020

Table of Contents. Sharing content. Brands are seeing an engagement rate of just 0.09% on Facebook. The marketing budget of most brands increased following COVID-19. back in February 2011. Doing so will get you additional brand mentions and energize your social media agency presence. Collaborations.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JUNE 15, 2012

In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. For the first time, Google has the capacity to value content you create on other platforms.

Google 125

Google Content Construction Social Graph 125

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. This is all about content. I know I have a LOT of lurkers on my site.

Lurker 203

Lurker Klout Policies Consultant 203

Adam Sherk

MARCH 8, 2012

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. Not including @[brand] or listing a third party tool instead (e.g. How do we maintain active social outposts without sacrificing on-site community?

Publishing 215

Publishing Questions Social Media Activities 215

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. writes the content that his audience needs to hear, rather than wants to hear. Blog lessons aside, I believe that How to Get a Grip should be required reading for everyone wanting to focus on the important stuff in 2011. These are the people that have stood out to me, or my network.

Blogger 55

Blogger Communities Blogosphere Skills 55

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement? billion by 2025.

Engagement 90

Engagement How To Metrics Loyalty 90

Adam Sherk

DECEMBER 17, 2013

SEO Guidelines for Sponsored Content and Partner Links. Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates. The Most Popular and Active News Brands on Instagram. A Simple Workflow for Keyword Research for Content Planning. A Simple Workflow for Keyword Research for Content Planning.

SEO 129

SEO Publishing Social Media Sports 129

Bill Hartzer

OCTOBER 12, 2012

Reverse Social Media Hijacking occurs when someone goes to a social media site (such as Facebook, Twitter, Pinterest, etc.) The trademark holder then would be labeled a “Reverse Social Media Hijacker” if they contact the social media site (e.g., They “brand themself” as Keyword1.

Domain Name 162

Domain Name Social Media Twitter Policies 162

Mindjumpers

FEBRUARY 2, 2011

Here, Laurel is referring to how important it is to listen to what is being said about you and your company out there, because this can provide insight into which content that is meaningful and appropriate for your audience. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232

Airlines Social Media Collaboration Travel 232

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more. Holy SCHMOLY!

Social Media 188

Social Media Klout Policies Forums 188

Mindjumpers

JUNE 25, 2012

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food.

Film 168

Film Small Business Curation Mobile 168

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 3, 2012

Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. Internet users will access the web through smartphones than through PCs, according to technology site Mashable.com. In fact, by 2015 more U.S. Still not convinced? Cross-Platform Is a Must.

Mobile 180

Mobile iPhone iPad Training 180

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Most obvious of these is Google Analytics. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. What is the optimal content strategy, creating or curating?

Curation 166

Curation Research Sample Samples 166

Kikolani

NOVEMBER 23, 2011

If you are a blogger trying to make money online and the recommended powerful ways to make money with advertising, affiliate marketing, and creating products is not working out for you, then you need to focus on doing something you’re already probably good at – creating content. Become a Paid Contributor.

RSS 155

RSS How To Affiliate marketing Sample 155

Small Business Mavericks

FEBRUARY 27, 2011

QR Codes are brand new so they’re not that sophisticated yet, but I can foresee a time when you will use QR Codes for special promotions – in addition to your primary QR Code for general marketing purposes. You can leave a response , or trackback from your own site. Is ‘Like’ The New Share?

Small Business 117

Small Business Case Study Press Release Mobile 117