Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. billion in 2023.

Content 59

Content How To Influencer Reputation 59

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226

Strategy Content Marketing BuzzStream 226

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Bill Hartzer

DECEMBER 16, 2011

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. We started off at the beginning of the year with some pretty irresponsible search engine optimization tactics performed by some major brands on the web. SEO Firm Liable for Client’s Website Content.

Engineering 137

Engineering Yahoo SEO Discount 137

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. Social-network distribution.

Content 124

Content Findability Marketing Social Networking 124

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Examples 92

Examples Campaign Discount Marketing 92

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. Social-network distribution.

Content 100

Content Findability Marketing Social Networking 100

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. com reports that visuals are processed 600,000 times faster than text and only 20% of text on a website is actually read by visitors.

Video 100

Video Content Marketing Applications 100

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources.

Feed 167

Feed Feedly Facebook News 167

Webbiquity SMM

MARCH 12, 2012

Noting that “The perfect pitch is one that involves getting to know your target reporters and showing a genuine interest in helping them, rather than treating them as a means to an end,” the delightful Stacey Acevero of Vocus shares a helpful list of “do’s” (e.g.,

Vocus 188

Vocus Press Release Tips Blogger 188

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. How do you regularly produce engaging content? Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products.

Instagram 60

Instagram Brands Sports Travel 60

Hootsuite

MAY 13, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Beyond their role as effective brand ambassadors, influencers are also just good marketers. Beyond their role as effective brand ambassadors, influencers are also just good marketers.

Influencer 145

Influencer Trends Marketing Guidelines 145

Firebelly

APRIL 18, 2011

It opens up endless opportunities for market and competitor research, content inspiration and, obviously, network building. Your LinkedIn company page gets listed in Google’s and LinkedIn’s search engines, allows others to follow your company’s updates, gives you a place to promote services and products and even reports analytics.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Mindjumpers

SEPTEMBER 5, 2012

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Protecting your brand and business. Similar Posts: Implement a Social Media Policy: Make Your Employees Brand Ambassadors.

Policies 245

Policies Organization Social Media Reputation 245

Proactive Report

DECEMBER 16, 2010

This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 – content spend was at 33 percent of marketing budgets, up 11% from 2008. “Focus on content that entertains, amuses, informs, serves a function or satisfies a consumer need.

Compete 72

Compete Content Marketing Trends 72

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Pixlee

OCTOBER 27, 2016

You know your brand inside out. User generated content has transformative results. In fact, 86 percent of businesses have integrated use-generated content into their marketing platforms. Why is user-generated content effective? What is user-generated content? Explore: User-Generated Content Definition.

UGC 40

UGC Content Statistics Hotels 40

The Realtime Report

AUGUST 28, 2012

Customers that purchased on Play.com via a Facebook referral spent 30% more than the average customer, reports Marketing Week. And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans. over 357,000 Facebook fans. over 47,000 Twitter followers.

Retail 170

Retail Facebook Activities Social Media 170

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Likeable

APRIL 5, 2021

We recruited house party hosts for Verizon using Facebook, but then we successfully pitched Verizon to launch their first business Facebook page, and then 1-800-Flowers.com, and then Neutrogena, and IMAX, and dozens of other brands. By 2011, the agency was growing quickly, and winning awards for both client work and team culture.

Social Media 68

Social Media Hosting Eventful Class 68

Viper Chill

JUNE 6, 2011

I’ll do my best to keep providing content worth reading. Last year I wrote my 12th monthly traffic report and said it would be the last one ever. Instead, I will only be reporting on the money that I’m making with ViperChill. Their whole argument was that I stole some content, and I happily proved I didn’t.

Report 76

Report Forums Sites Project 76

Mindjumpers

JUNE 25, 2012

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food.

Film 168

Film Small Business Curation Mobile 168

Mindjumpers

JUNE 24, 2011

As stated in the report by HubSpot, 46% of daily searches are for info on products and services, where 20% of monthly Google searches are for local businesses. They are fans or followers of brands they like in order to receive relevant content at the place, where they like to spend most of their time. Improve your ranking.

Company 206

Company Hubspot eBook Diagrams 206

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. writes the content that his audience needs to hear, rather than wants to hear. Blog lessons aside, I believe that How to Get a Grip should be required reading for everyone wanting to focus on the important stuff in 2011. I believe that he will continue to impact people in 2011.

Blogger 55

Blogger Communities Blogosphere Skills 55

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Proactive Report

JUNE 9, 2012

In their 2011 State of the Media report Pew Research predicted that the sharing of news content would be the one factor that has the most impact on the news industry in the next decade. Most of the content gets shared on Facebook – 2011 saw this figure increase from 44% to 52% of all content shared online.

Tips 83

Tips Press Release News Blogger 83

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Not so fast.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

The Realtime Report

JULY 20, 2012

market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The only other brands currently using it in the U.S.

Campaign 188

Campaign Vimeo Posterous Embedding 188

Proactive Report

JULY 3, 2011

On average, each of your Facebook fans has 130 friends and when they click that “Like” button your content shows up in their news stream and is visible to their friends. Source: Facebook, April 2011). Three quarters of Facebook users have ‘Liked’ a brand. Source: AdAge/ Ipsos, February 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Adam Sherk

MARCH 8, 2012

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. Not including @[brand] or listing a third party tool instead (e.g. Using the full HTML title tag (with a bunch of extra information) instead of just an optimized headline.

Publishing 215

Publishing Questions Social Media Activities 215

Later

MAY 6, 2020

IGTV monetization seems to be right around the corner, but they aren’t the only platform hoping to lure content creators in. . In the following post, we look at how different social platforms are compensating creators and what this means for brands. . Let’s get started! Jane Manchun Wong (@wongmjane) February 7, 2020.

Instagram 64

Instagram YouTube Compete Platform 64

The Realtime Report

OCTOBER 26, 2012

The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. Talk to your sales and customer service teams — they can help you identify customers or prospects who are likely to be passionate about your brand. Having influencers who share your content is already a win. Your brand advocates work hard for you.

Influencer 185

Influencer Marketing Upcoming Analysis 185