Sherrilynne Starkie

OCTOBER 12, 2018

Facebook has just removed 559 brand pages and 251 profiles, because they’ve consistently broken its anti-spam rules. They were using multiple fake accounts to post massive amounts of content across pages and groups to drive traffic to ad farm websites. This means improved storytelling capabilities for brands. — SS.

Google 279

Google Film Instagram News 279

The Realtime Report

JANUARY 10, 2013

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 297% growth in the number of replies brands sent on Facebook and Twitter.

Social Media 188

Social Media Brands Twitter Retail 188

Sprout Social

SEPTEMBER 12, 2022

But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. From providing content support to spinning strategies, agencies provide a team’s worth of creative, strategic and tactical support for your social channels. 9 stellar social media management agencies for your brand.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. However, she deserves a spot on this list because she has recent experience as CEO of firmographic data platform Mattermark , where she was also a co-founder. Yet Levie has amassed 2.4

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Ignite Social Media

DECEMBER 8, 2017

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. With over 1.71

Content 99

Content UGC Instagram Social Media 99

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226

Strategy Content Marketing BuzzStream 226

Firebelly

OCTOBER 14, 2011

In these days, we’re used to brand communities both online and offline. Some are developed by the brands and some are self-determined. Either way, there are a variety of qualities that these online brand communities share. With the social platforms we use, sharing content (our own or others) is easy.

Communities 191

Communities Conversation Content Research 191

Mindjumpers

JANUARY 18, 2012

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit. 56% of consumers say that they are more likely recommend a brand after becoming a fan.

Social Media 280

Social Media Statistics Mobile B2B 280

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. But first, what are vertical networks?

Social Media 103

Social Media Film Exercises Social Networking 103

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Content creation. SEM to artificially drive traffic. Guess what?

Brands 176

Brands Discount Sites SEO 176

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world. Guest post by Matt Polsky.

Brands 166

Brands SEO Social Networking Flickr 166

Buffer Social

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. A vertical network — or vertical social network — is characterized by an audience interested in content created to address a specific topic, interest, or industry.

Social Networking 83

Social Networking Film GPS Communities 83

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Is my audience on the platform? Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Examples 92

Examples Campaign Discount Marketing 92

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sherrilynne Starkie

AUGUST 20, 2012

Here’s one I wrote in January 2011 that continues to attract readers. The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Originally published January 12, 2011). We provide this group with premium content and a ‘news here first’ service.

Groups 337

Groups Groups Sports Notification 337

Mindjumpers

DECEMBER 8, 2017

Particularly on their premium brands; Tuborg, Carlsberg, Somersby, Grimbergen and Kronenbourg 1664. The Key Challenges: Leveraging global assets and securing scale on global content. Creating a method to track performance across local brand pages. Engaging fans locally. Optimizing and assuring quality.

Groups 100

Groups Groups Guidelines Social Media Management 100

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources.

Feed 167

Feed Feedly Facebook News 167

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Kikolani

NOVEMBER 7, 2011

We all went to the Finding a Better Fit session where Stephanie and Leah were on the panel along with Andrea Metcalf , Kelly Olexa , and Carla Birnberg where they discussed turning their healthy lifestyle experiences into blogs and strong personal brands. Create products from content you already have. Tidbits from Finding a Better Fit.

Hotels 153

Hotels iPad eBook Screencast 153

Hootsuite

MARCH 11, 2020

Snapchat launched in 2011. And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience.

Marketing 145

Marketing URL Features Platform 145

Mindjumpers

NOVEMBER 2, 2012

We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. How to buy into this behaviour as a brand. As a brand, it is important to understand these forces of dynamics in order to give your consumers what they are looking for.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

JUNE 26, 2012

The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. For more statistics and a few tips on how you can enhance your business’ online presence take a look at the full infographic.

Social Media 229

Social Media Sports Statistics B2B 229

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews.

ROI 132

ROI Social Media Airlines Proposal 132

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. How do you regularly produce engaging content? Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products.

Instagram 60

Instagram Brands Sports Travel 60

Hootsuite

MAY 13, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Beyond their role as effective brand ambassadors, influencers are also just good marketers. Lorenz traces its social media etymology way back to 2011 on YouTube. important; }.

Influencer 145

Influencer Trends Marketing Guidelines 145

Pixlee

OCTOBER 27, 2016

You know your brand inside out. User generated content has transformative results. In fact, 86 percent of businesses have integrated use-generated content into their marketing platforms. Why is user-generated content effective? What is user-generated content? Explore: User-Generated Content Definition.

UGC 40

UGC Content Statistics Hotels 40

agora pulse

OCTOBER 6, 2020

Table of Contents. Sharing content. Brands are seeing an engagement rate of just 0.09% on Facebook. The marketing budget of most brands increased following COVID-19. back in February 2011. Doing so will get you additional brand mentions and energize your social media agency presence. Collaborations.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Convince & Convert

APRIL 5, 2013

Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. “Take the afternoon and make something really cool, you’ll have a good piece of content.”

NGO 153

NGO How To Team Social Media 153

Convince & Convert

JUNE 15, 2012

In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. For the first time, Google has the capacity to value content you create on other platforms.

Google 125

Google Content Construction Social Graph 125

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company.

Lurker 203

Lurker Klout Policies Consultant 203

Mindjumpers

MARCH 5, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Social platforms: Mixi, LINE and Nico-Nico.

Social Media 200

Social Media Mobile MySpace Trends 200

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Pam Moore

JANUARY 25, 2016

Ever since the day we launched our first agency in early 2010, sold it in late 2011 and built the following agency, Marketing Nutz to where it is today, we have held on tight to our WHY of business and life. We believe in the #SmartHustle and building platforms that work even when you are not working. It works when I am not working.

Social Networking 106

Social Networking ROI Analysis Brands 106

The Realtime Report

AUGUST 28, 2012

And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans. Play.com examined the shopping behavior of its Facebook fans through social marketing platform EngageSciences, which allows the retailer to create “holistic profiles” of its fans.

Retail 170

Retail Facebook Activities Social Media 170

Webbiquity SMM

MAY 3, 2012

Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Cross-Platform Is a Must. Guest post by University Alliance.

Mobile 180

Mobile iPhone iPad Training 180