Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. So we were three years before those even started, and it was yet another year before Snapchat, Twitch as Twitch, and Google Plus launched in 2011. I don’t work with a lot of startups.

Influencer 85

Influencer Social Media Hubspot Travel 85

ProBlogger

JANUARY 19, 2012

Step 1: Build brand awareness and traffic. However, he points out that you shouldn’t even be thinking about monetization until you’ve built up traffic and brand awareness. Well, as you get to know your audience, you can start to give them more of the content they care about. His answer: the same way you monetize any other media.

Social Media 42

Social Media Hubspot Advertising Applications 42

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. The Right Way to Build Brand(s) via Twitter by iMedia Connection. by iMedia Connection. Twitter Tools.

Tools 201

Tools Twitter Tips B2B 201

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. This post is a somewhat technical approach toward dealing with duplicate content issues.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I increase the probability that my fans will see my content updates? Facebook Pages Just Got Easier for Brands by Dose of Digital.

Tools 195

Tools Tips Facebook Real Estate 195

Buffer Social

AUGUST 7, 2018

In the spirit of learning, we partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Table of Contents. Many brands report a positive increase in results when they post more, while others experience the opposite. Let’s dive in!

Research 111

Research Brands Facebook ROI 111

Webbiquity SMM

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Promote new content most effectively? Optimize blog content for search? How to Be an Awesome Blog Commenter by HubSpot Blog.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. But while a company blog should carry over certain key branding elements (e.g., Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

WordPress 185

WordPress Hubspot URL Widget 185

Convince & Convert

FEBRUARY 14, 2012

A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media generally) found that the use of blogging had dropped to 37% from 50% the year before. Of the top 10 brands on Pinterest , 9 are lifestyle/retail.

Hitwise 130

Hitwise Tumblr Foursquare Hubspot 130

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

NOVEMBER 18, 2014

Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. The offer of 33 free marketing templates from our book Web Marketing That Works is a high value piece of content, and because of this, it converts really well.

Conversation 161

Conversation Template Templates Real Estate 161

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2011 (140M members): LinkedIn goes public.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Buffer Social

JULY 27, 2017

We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. Understanding what content our audience craves. After several iterations of our content and through studying our blog posts data , we uncovered that our audience enjoys our long-form, educational blog posts.

Publishing 111

Publishing Metrics Instagram Research 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. The September 2011 introduction of Facebook’s Timeline proved prophetic. A number of image-based platforms out there, including Pinterest, Instagram, and SlideShare, have already made a strong statement about how visual content can impact business results. Slideshare.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Webbiquity SMM

MARCH 19, 2012

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” That means, velocity will not be as important as truly impactful content.”

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. The average visitor spends 66% more time on these sites than they did a year ago.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Adoption soared.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

MARCH 6, 2012

iMedia Digital Showcase: The 10 best branded Facebook apps by iMedia Connection. by HubSpot Blog. 10 Best Practice Tips for Facebook Page Content Publishing by jeffbullas.com. 10 Best Practice Tips for Facebook Page Content Publishing by jeffbullas.com. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

FEBRUARY 23, 2012

There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. ” Google+ Brand Pages. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media. .” and Angry Birds.

Google 195

Google Tips Hubspot Adwords 195

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Personal) Branding.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). eMarketer ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). eMarketer ).

Statistics 198

Statistics Social Media B2B Marketing 198

Kikolani

FEBRUARY 27, 2013

Create a Content Marketing Strategy. Whether you’re a startup, an individual blogger selling products and services or a freelance consultant, creating a content marketing strategy is the best form of marketing you can get right now. If you’re only going to leverage one form of content marketing, let it be blogging.

Strategy 137

Strategy Hubspot Marketing Case Study 137

Writtent Blog

JUNE 4, 2013

Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. People share content that makes them feel a certain way. Inspire the Right Emotions. Image Credit: Oreo.

Content 101

Content Marketing Meme Airlines 101

Viper Chill

JANUARY 13, 2016

I still have an RSS feed through Feedburner if that’s your preferred way of receiving content, but RSS feeds are largely ignored these days (even by tech-savvy web users) due to increasing usage of social media and the downfall of services like Google Reader. Just ask Jessica Hische.

FeedBurner 40

FeedBurner Project Curation Reddit 40

Webbiquity SMM

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. ” Nearly a quarter prefer video content to text. Gmail and StumbleUpon are the fastest growing methods, however.

Statistics 219

Statistics Research Social Media B2B 219