Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. Facebook Explore Feed: The Test. I have other opinions.

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Sherrilynne Starkie

OCTOBER 12, 2018

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Facebook cracks down on link bait and ad farms. They generate income for each website visitor.

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Google Film Instagram News 279

The Realtime Report

JANUARY 10, 2013

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 393% growth in the number of replies brands sent on Twitter.

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Social Media Brands Twitter Retail 188

Twist Image

JANUARY 6, 2011

We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. If brands were feeling a tad intimidated about leveraging all of these channels before, I hazard to guess at how overwhelmed they're feeling right now (but the word "dizzy" does come to mind).

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Hitwise Findability Domain Name Wikipedia 111

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The report revealed some very useful statistics for brands that wish to improve their Twitter potential and to understand how best to engage with their followers.

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Report Twitter Brands Hashtag 219

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

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StumbleUpon Sites Content Survey 172

Ignite Social Media

DECEMBER 8, 2017

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. With over 1.71

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The Realtime Report

AUGUST 28, 2012

Play.com is very happy with its Facebook fans. The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. over 357,000 Facebook fans. over 47,000 Twitter followers.

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Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Content creation. All with the premise of driving traffic.

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Brands Discount Sites SEO 176

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Profiles: Facebook. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

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Social Media Startup LinkedIn Telecommunications 212

Mindjumpers

JULY 12, 2011

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. The app is a great case study when it comes to creating unique content together with the fans.

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Applications Facebook Case Study Price 255

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world. Guest post by Matt Polsky.

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Brands SEO Social Networking Flickr 166

Jon Loomer

MARCH 24, 2016

The death of Facebook organic reach. And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. The death of brands on Instagram?

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Brands Instagram Engagement Activities 113

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. How to Deal With Twitter Overwhelm (November 2011).

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Twitter Hashtag Facebook Features 65

Mindjumpers

JANUARY 18, 2012

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year. Each week on Facebook, more than 3.5

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Social Media Statistics Mobile B2B 280

Ari Herzog

FEBRUARY 18, 2014

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. Facebook explains following : “When you follow someone, you see their posts in your news feed. I didn’t.

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Facebook Real Estate Consultant Advertising 136

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

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Examples Campaign Discount Marketing 92

Sherrilynne Starkie

AUGUST 20, 2012

Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. Originally published January 12, 2011).

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Groups Groups Sports Notification 337

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. How to Deal With Twitter Overwhelm (November 2011).

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Twitter Hashtag Facebook Features 58

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. To further put this into context, about 70% of American households had satellite or cable television, circa 2011.

Social Media 167

Social Media Content Marketing B2B 167

Bill Hartzer

OCTOBER 12, 2012

Twitter and Facebook , as well as many other social media networks such as Pinterest, both encourage and endorse reverse social media hijacking. Reverse Social Media Hijacking occurs when someone goes to a social media site (such as Facebook, Twitter, Pinterest, etc.) How Facebook Handles Trademark Issues.

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Domain Name Social Media Twitter Policies 162

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Trend #3 – Provide Valuable Content!

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Trends Marketing Mobile Wireless 279

Sprout Social

APRIL 18, 2022

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. Here are some you may have heard about: Letterboxd. it’s a new year.

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Social Media Film Exercises Social Networking 103

Kikolani

NOVEMBER 7, 2011

Anyway, I arrived in plenty of time to check in, freshen up, and get head out to the Social Media Examiner dinner where I got to dine with some awesome social media enthusiasts as shown below in the photo from Social Media Examiner’s Facebook page. Create products from content you already have. Tidbits from Finding a Better Fit.

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Hotels iPad eBook Screencast 153

Mindjumpers

NOVEMBER 2, 2012

We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. Facebook saw a series of different support groups and pages popping up and quickly gaining huge numbers of members and likes. How to buy into this behaviour as a brand. The social storm.

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Social Media Groups Groups Google 266

Social Media Strategies Summit

NOVEMBER 27, 2018

When her show ended in 2011, it was obvious she wasn’t going anywhere. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. They started streaming as a Facebook Live show at the same time as the linear broadcast. Video content was also repurposed and monetized on social.

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Communities Platform Video Fashion 100

Convince & Convert

OCTOBER 15, 2013

We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences. Brands Want Virality.

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Facebook Campaign Metrics Features 146

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

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Facebook Study Apple Consultant 157

Kikolani

NOVEMBER 24, 2011

How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. – We all know that Google has over 200 signals it uses when ranking content, but you know what Google loves to rank well when its relevant?

Mashup 146

Mashup Resources Press Release Adsense 146

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter.

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Lurker Klout Policies Consultant 203

Webbiquity SMM

MARCH 12, 2012

What brand marketers can learn from PR by iMedia Connection. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more. Six Tips For Making Your Press Release Twitter Friendly by Mediabistro.

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Vocus Press Release Tips Blogger 188

agora pulse

OCTOBER 6, 2020

Table of Contents. Sharing content. Further, 31% of small businesses stopped updating their Facebook pages at this time. Brands are seeing an engagement rate of just 0.09% on Facebook. Brands are seeing an engagement rate of just 0.09% on Facebook. back in February 2011. Collaborations.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. It occurs to me my definition of content often differs from their definition of content. And you would be surprised what I hear.

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Firebelly

APRIL 18, 2011

It opens up endless opportunities for market and competitor research, content inspiration and, obviously, network building. In this post, we’ll aim to tackle some more advanced social search functionality so that you can make the most out of Facebook, Twitter and LinkedIn. How to Build the Perfect Facebook Fan Page, 2011 Edition.

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Social Media Foursquare ROI LinkedIn 184

Twist Image

NOVEMBER 10, 2011

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. In my Blog post, The Next Layer Of Social Media (October 26th, 2011), I talked about thinking of your media as passive, active and then a combination of the two.

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Diagrams Brands Advertising Activities 105

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

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Social Media Management Class Compete Social Media 114

Mindjumpers

JANUARY 31, 2012

Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people.

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Applications Communities Conversation Film 244