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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. Share this on Reddit. Share this on FriendFeed.

B2B 279
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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. There’s nothing new in the fact that the vast majority of user/brand interactions come through the news feed.

Content 375
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

TBT or Throwback Thursday posts can be selfies, audio or video recordings, or even text describing a memory or a past event. Well, it often makes for perfect content for your brand. And if you’re expanding your reach, you’re introducing potential new followers to your brand. Here’s why.

Brands 145
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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Amber Buhl. Director of Sales for @ klout.

Twitter 279
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4 Social Media Marketing Events You Won’t Want to Miss

Convince & Convert

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. This event is held by the Ohio Small Business Development Center at Columbus State Community College. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011.

Eventful 127
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.