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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. Which Works Best, Curation or Creation?

Curation 166
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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.” Amber Buhl. Maria Popova.

Twitter 279
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226
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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. With over 1.71

Content 99
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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Video content was also repurposed and monetized on social. Lastly, they realized some people wanted to consume content on the go.

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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95