Webbiquity SMM

MAY 3, 2012

Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Guest post by University Alliance. In fact, by 2015 more U.S.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June.

Twitter 101

Twitter iPad B2B Apple 101

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. The Right Way to Build Brand(s) via Twitter by iMedia Connection. by iMedia Connection. Twitter Tools.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T. What Wins In Google Universal Search? Videos, Images & Google! by Search Engine Land.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I increase the probability that my fans will see my content updates? Facebook Pages Just Got Easier for Brands by Dose of Digital.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Promote new content most effectively? Optimize blog content for search? Write great blog post headlines?

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? Who is actually consuming all of this content? B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. They are overwhelmed with brand pitches.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. How to use search to shield your brand from negativity by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. But while a company blog should carry over certain key branding elements (e.g., Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

DECEMBER 8, 2015

Also, what is the strategy behind the content that is being created and posted? Your small business can’t afford to waste time on ineffective social media content, so make sure whoever is responsible for your social accounts is educated and empowered to positively impact the company’s success. Focus on the Team.

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

DECEMBER 4, 2012

How your brand is abusing social networks by iMedia Connection. ** 5 STARS. She notes that “social media” is far more than Twitter, blogs and Facebook, now encompassing “social listening,” content curation, crowdfunding, social gaming, social CRM and more. Social Media ROI Measurement Guides.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How to Use Social Media for B2B Marketing by Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

MARCH 6, 2012

iMedia Digital Showcase: The 10 best branded Facebook apps by iMedia Connection. 10 Best Practice Tips for Facebook Page Content Publishing by jeffbullas.com. Maria Peagler shares an infographic focused on strategies for being successful–not boring–on Facebook, among them: using contests (e.g.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. The average visitor spends 66% more time on these sites than they did a year ago.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 23, 2012

There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. Joydeep Deb explains how to add and customize a Google+1 sharing button on any website, as well as how to modify +Snippets “to customize the Title, Thumbnail Image and Description that appear when your content is shared.”

Google 195

Google Tips Hubspot Adwords 195

Webbiquity SMM

JANUARY 24, 2012

How can an brand establish trust online? What are the best practices for sharing content on each major social network? YouTube etiquette for 2011 by iMedia Connection. ” How Social Media Affects Content Relevance in Search by Mashable. 10 Measures of Social Media ROI for Your Brand by SocialTimes.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

AUGUST 5, 2013

While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. (A pause here while you absorb the shock of that statement). Thought Reach ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). eMarketer ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). eMarketer ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. You have to have a way to get the word out.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

MARCH 19, 2012

” The assembled pundits weighed in on one or more questions regarding social media strategy, mobile marketing, online content, guidance on allocating resources between social networks and more. Sure, for some brands in fashion and publishing mobile access is more than 20% in 2011.

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Webbiquity SMM

MARCH 19, 2014

Now it’s links from certain types of websites, but not others, with specific anchor text, but not too many with anchor text that is too similar, along with other trust signals like domain age, domain registration length, bounce rate, and—starting around the middle of 2011 (or so it is speculated )—page authorship. Simple, really.

Google 188

Google WordPress SEO Engineering 188

Webbiquity SMM

APRIL 9, 2012

Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. Four51 offers two sets of tools for local business and consumer brands. Clipped content can be kept private, shared only with friends or shared publicly. ALOT. ** 5 STARS. apps for Facebook, Twitter and Evite) and more. Other Cool Web Tools.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

APRIL 23, 2012

Video Case Study Parody by Jack: A Blog About Experience Brands. The 50 funniest tweets of 2011 by HappyPlace. ” The 10 Best Commercials of 2011 by AdWeek. An interesting collection of “honest logos, revealing the actual content of the company, what they really should be called. Parents will get this.

Posterous 173

Posterous Social Media Marketing Case Study 173

Webbiquity SMM

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. ” Nearly a quarter prefer video content to text. Gmail and StumbleUpon are the fastest growing methods, however.

Statistics 219

Statistics Research Social Media B2B 219