The Realtime Report

JANUARY 10, 2013

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 297% growth in the number of replies brands sent on Facebook and Twitter.

Social Media 188

Social Media Brands Twitter Retail 188

The Realtime Report

JULY 20, 2012

market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The only other brands currently using it in the U.S.

Campaign 188

Campaign Vimeo Posterous Embedding 188

The Realtime Report

OCTOBER 26, 2012

The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. Talk to your sales and customer service teams — they can help you identify customers or prospects who are likely to be passionate about your brand. Having influencers who share your content is already a win. Your brand advocates work hard for you.

Influencer 185

Influencer Marketing Upcoming Analysis 185

The Realtime Report

AUGUST 28, 2012

And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans. These profiles show how fans engage and share content, and enable the retailer to design more “compelling” content that will reward the brand’s social advocates.

Retail 170

Retail Facebook Activities Social Media 170

The Realtime Report

FEBRUARY 16, 2020

In 2011, Citizen Watch grew?its For example, they provide access to user-generated content, new ideas, and quality leads. Launch Funny Content or Quirky Marketing Posts. Yet, you need to understand your audience before creating emotional content. Partner with Another Brand. Add Purpose to Your Marketing.

Marketing 125

Marketing Meme Loyalty Reputation 125

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

Google 184

Google Engagement comScore Facebook 184