Mindjumpers

JULY 12, 2011

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. The app is a great case study when it comes to creating unique content together with the fans.

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Applications Facebook Case Study Price 255

Mindjumpers

JUNE 26, 2012

The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline.

Social Media 229

Social Media Sports Statistics B2B 229

Mindjumpers

JANUARY 31, 2012

To build a community and a social product connected to your brand, you should create a clearly defined personality of your community; how it makes people feel and how it creates a sense of belonging. It is possible to bring more value by sharing content that is useful for your community. Interactions build trust.

Applications 244

Applications Communities Conversation Film 244

Mindjumpers

FEBRUARY 2, 2011

Here, Laurel is referring to how important it is to listen to what is being said about you and your company out there, because this can provide insight into which content that is meaningful and appropriate for your audience. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

OCTOBER 19, 2011

So far we have become familiar with Facebook’s social plugins, which meant that you can Like and Recommend content through buttons outside of Facebook. The basic idea of GraphRank is to assist users in finding the most relevant apps and content based on how the content is doing in the users’ social circles.

Apple 199

Apple iPad Feed Feedly 199

Mindjumpers

DECEMBER 1, 2011

Tweet With 2011 closing in, here are some interesting trends that can be traced to last year and which are expected to carry on to the coming one. So far brands have really leveraged “destination” social well, by including every trait of web into their strategies. Great Content = Key to Online Engagement!

Trends 183

Trends Social Media Embedding Study 183

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258

SEO Google Strategy Adwords 258

Mindjumpers

JUNE 25, 2012

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food.

Film 168

Film Small Business Curation Mobile 168

Mindjumpers

JUNE 24, 2011

They are fans or followers of brands they like in order to receive relevant content at the place, where they like to spend most of their time. People are realizing that there’s good content to find out there at the same time as a good blog improves the image of the sender. The Nominees for Bees Awards 2011. HubSpot). >

Company 206

Company Hubspot eBook Diagrams 206

Mindjumpers

MARCH 5, 2014

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.

Social Media 200

Social Media Mobile MySpace Trends 200

Mindjumpers

NOVEMBER 9, 2011

Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. This secures that you cannot push your page and content to people, but letting those interested come to you instead.

Google 223

Google How To Badge Adwords 223

Mindjumpers

FEBRUARY 28, 2012

More and more brands has also starting to tap into this platform. Unlike Facebook, Pinterest is first and foremost about content and social interactions secondly. And what Pinterest does great is that it allows for users to have a profile where they can communicate who they are and what they stand for through visual content.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Mindjumpers

FEBRUARY 26, 2014

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.

Social Media 113

Social Media MySpace Trends Energy 113

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Mindjumpers

DECEMBER 29, 2011

Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. If you have been following f8 for the last few years, I think you will have to agree that the announcements of the 2011 conference were the biggest in years. Steve Jobs.

Social Media 229

Social Media Apple Conference Microsoft 229

Mindjumpers

SEPTEMBER 21, 2011

In the following, we will go through what this means for users and brands, both in relation to the changes that have already been implemented and in relation to the “assumed” changes. Your friends will be able to see what you are watching or listening to, from their home page and from here access the same content.

Conference 186

Conference Brands News Feed 186

Mindjumpers

DECEMBER 18, 2012

Content marketing on micro blogs. For most brands, Sina Weibo is the most important channel to consider. Having observed a large number of cases on Sina Weibo, I found two reoccurring characteristics of content marketing strategy in regards to both platform and consumers: ”Heat” and ”Timing”. The Durex case. Creating buzzwords.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

JUNE 16, 2011

Last week, I visited the Internet Week 2011 in New York. Yahoo was one of the main sponsors for Internet Week and the Provoke Summit, and it seems as if they are striving to dust of the brand as being one of the old dot com giants – they’re fresh, they’r e on the move… or not? Last week, I visited the Internet Week 2011 in New York.

UGC 215

UGC Foursquare Yahoo Energy 215

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Mindjumpers

AUGUST 30, 2012

Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. In this blog post, I will present the three stats that I think are the most interesting ones as well as tips on how each of them can be valuable for you as a brand.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

JANUARY 9, 2013

The apps allow the users to send each other videos, photos or message that, unlike the majority of the content producing social networks, will “self-destruct” within few seconds after being viewed. But how can brands tap into the success of the trend? Report: How Social Marketing Works for Retail Brands [Report].

Facebook 247

Facebook Discount Marketing Retail 247

Mindjumpers

MARCH 7, 2012

We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. The content you share should bring value to the users.

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

DECEMBER 17, 2014

In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page. Two News Specialists at the NPR Digital Services asked themselves this question and conducted a study to define what types of local content cause the most sharing and engagement. Crowd Pleasers.

Case Study 225

Case Study Project Study Communities 225

Mindjumpers

JANUARY 25, 2012

Late in November 2011, Google Plus finally opened the doors for official brand pages on its social network. Here are a few tips for optimising your brand’s page to capitalise on the advent of “Search Plus Your World”: Get your brand into as many circles as possible. Google brand pages are already public.

Google 210

Google Discount Privacy Influencer 210

Mindjumpers

APRIL 25, 2012

Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. It’s an open, transparent and growing community of influencers that brands can tap into.” Understanding Viral Content Marketing [Infographic]. Transparency of Community.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

DECEMBER 2, 2011

Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand.

comScore 277

comScore Study Facebook Statistics 277

Mindjumpers

JULY 27, 2011

It is created by Awareness , which is a company offering social media marketing software to some of the world’s biggest brands and agencies, including a Social Marketing Hub from where marketers can publish, manage, measure across their social media channels. Manage Social Content. Measure and Grow Social Reach.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

AUGUST 19, 2011

Social media works to a company’s advantage if used strategically, but certain fallouts can quickly hamper the brand image and lead to serious PR disasters. Both these approaches will be reflected in a social media policy, but I tend to like positive thinking and seeing employees as resources and the best spokespersons for your brand.

Social Media 211

Social Media Policies Survey Company 211

Mindjumpers

FEBRUARY 26, 2015

Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience. They want relevant custom content. Now, more than ever, brands need to find new ways to engage with their target audience in order to generate leads that turn into sales.

Content 100

Content ROI Advertising Engagement 100

Mindjumpers

JUNE 19, 2012

More than 4,500 timeline apps have launched since f8 in September 2011. For companies and brands the benefit of gamification is that it engages people in the kind of reward-seeking behaviour that can lead to increased brand loyalty and increased profits. More than 130 games on Facebook have over 1 million monthly active users.

Foursquare 267

Foursquare Badge Wikipedia Statistics 267

Mindjumpers

AUGUST 1, 2011

It would also work in your favour if your content distribution is in sync with the nature of business. In order to communicate effectively on each platform and see that your content gets adequately distributed on Internet, it is good to understand the sharing habits of people. In 2004, users were sharing 1% of content (on Facebook).

Platform 262

Platform Nielsen Embedding Aggregator 262

Mindjumpers

JUNE 28, 2012

Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. Similar Posts: Global Social Media Adoption In 2011 [White Paper]. Become an EdgeRank Ninja.

Social Media 274

Social Media Influencer Report Groups 274