Direct Marketing Observations

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The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Content creation. SEM to artificially drive traffic. Guess what?

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The Implied Participation of Social Media

Direct Marketing Observations

Why in 2011 have some waited this long to do anything with social media? Funny thing though, it really doesn’t matter what your background is in 2011. Not all of them are always sitting in front of computers tweeting, downloading coupons, friending brands and buying stuff through Groupon and Livingsocial. What is the reality?

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

26) This is another I want to try and use more in 2011 Tinypay.me. 30) and lastly one of my favorite articles from 2010, Branding and the ‘Me’ Economy from the New York Times. So it might not mean much to you but I loved it anyway because it was so dead on accurate. 36 SEO Myths That Won’t Die But Need To.

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