Ari Herzog

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Facebook Followers: Profiles vs Pages

Ari Herzog

It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. I couldn’t differentiate the two because of overlapping audiences and brand confusion — and deleted my page. It depends on the goal for the brand and why they are on Facebook.

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3 Email Marketing Examples Not to Copy

Ari Herzog

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010. In fact in some areas people trust their peers more than the respective brand. AUSTIN, TX., Jason liked that.

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#MySMCStory: Social Media Club and Me

Ari Herzog

In December 2010, our editorial team began with 19 contributors and has grown to over 30, made up of Professional members and chapters leaders spanning three continents and providing original content daily. SMCHI elected their first Board of Directors in 2011, and it was my honor to serve as President of this Board of Directors.