Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. billion in 2023.

Content 59

Content How To Influencer Reputation 59

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Ignite Social Media

DECEMBER 8, 2017

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. With over 1.71

Content 99

Content UGC Instagram Social Media 99

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world. Guest post by Matt Polsky.

Brands 166

Brands SEO Social Networking Flickr 166

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. To further put this into context, about 70% of American households had satellite or cable television, circa 2011.

Social Media 167

Social Media Content Marketing B2B 167

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. You also need to make sure that the video’s content, as well as its quality, is excellent enough to pique viewers’ interest and get your marketing message across.

Video 100

Video Content Marketing Applications 100

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. How to Deal With Twitter Overwhelm (November 2011).

Twitter 65

Twitter Hashtag Facebook Features 65

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. How to Deal With Twitter Overwhelm (November 2011).

Twitter 58

Twitter Hashtag Facebook Features 58

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos.

Questions 104

Questions Banking Insurance HootSuite 104

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. How do you regularly produce engaging content? Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products.

Instagram 60

Instagram Brands Sports Travel 60

Kikolani

NOVEMBER 7, 2011

We all went to the Finding a Better Fit session where Stephanie and Leah were on the panel along with Andrea Metcalf , Kelly Olexa , and Carla Birnberg where they discussed turning their healthy lifestyle experiences into blogs and strong personal brands. Create products from content you already have. Tidbits from Finding a Better Fit.

Hotels 153

Hotels iPad eBook Screencast 153

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Twist Image

SEPTEMBER 25, 2013

It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. Suddenly, I don''t know where to start. Go get your credit card.

Brands 111

Brands Wikipedia Reddit iPhone 111

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources.

Feed 167

Feed Feedly Facebook News 167

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. This is all about content. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Trend #3 – Provide Valuable Content!

Trends 279

Trends Marketing Mobile Wireless 279

Adam Sherk

JANUARY 25, 2012

So I pulled the 2009-2011 Reddit and Digg referral figures for selection of 12 major magazine and Web-only content sites. I’m not able to reveal the specific sites or figures due to confidentially requirements but they are all well established brands. million 2011. million in 2011. million visits in 2009 to 22.7

Digg 149

Digg Reddit Survey Publishing 149

Mindjumpers

NOVEMBER 2, 2012

We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. How to buy into this behaviour as a brand. As a brand, it is important to understand these forces of dynamics in order to give your consumers what they are looking for. The social storm.

Social Media 266

Social Media Groups Groups Google 266

agora pulse

OCTOBER 6, 2020

Table of Contents. Sharing content. Brands are seeing an engagement rate of just 0.09% on Facebook. The marketing budget of most brands increased following COVID-19. back in February 2011. Doing so will get you additional brand mentions and energize your social media agency presence. Collaborations.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

The Realtime Report

JULY 20, 2012

market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The only other brands currently using it in the U.S.

Campaign 188

Campaign Vimeo Posterous Embedding 188

Convince & Convert

JUNE 15, 2012

In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. For the first time, Google has the capacity to value content you create on other platforms.

Google 125

Google Content Construction Social Graph 125

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. In layman terms, any form of marketing, social media or otherwise, is measured against the profit you generate and the overall cost of operating a business.

ROI 132

ROI Social Media Airlines Proposal 132

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. writes the content that his audience needs to hear, rather than wants to hear. Blog lessons aside, I believe that How to Get a Grip should be required reading for everyone wanting to focus on the important stuff in 2011. I believe that he will continue to impact people in 2011.

Blogger 55

Blogger Communities Blogosphere Skills 55

Writtent Blog

NOVEMBER 12, 2013

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Article Spinning and Low-Quality Content. Submitting Content to Article Directories. In-Depth Results.

SEO 95

SEO Content Marketing Press Release 95

Adam Sherk

DECEMBER 17, 2013

SEO Guidelines for Sponsored Content and Partner Links. The Most Popular and Active News Brands on Instagram. A Simple Workflow for Keyword Research for Content Planning. A Simple Workflow for Keyword Research for Content Planning. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers.

SEO 129

SEO Publishing Social Media Sports 129

Akamai Marketing

MARCH 31, 2011

Share and Enjoy: Tags: customer service , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ll be tweeting the best responses.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand.

Review 142

Review Company Klout Policies 142

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement? billion by 2025.

Engagement 90

Engagement How To Metrics Loyalty 90

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. In that same year, this brand innovation group also secured $4.4

Brands 41

Brands Authentication Fashion Curation 41

Webbiquity SMM

FEBRUARY 28, 2011

It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. List of Corporate Social Strategists for 2011. Subscribe to the comments for this post? Anyway, on to the list! Share this on Bebo. Share this on del.icio.us.

List 155

List Twitter Brands Microsoft 155

Mindjumpers

JANUARY 31, 2012

To build a community and a social product connected to your brand, you should create a clearly defined personality of your community; how it makes people feel and how it creates a sense of belonging. It is possible to bring more value by sharing content that is useful for your community. Interactions build trust.

Applications 244

Applications Communities Conversation Film 244

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Most obvious of these is Google Analytics. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Mindjumpers

NOVEMBER 9, 2011

Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. This secures that you cannot push your page and content to people, but letting those interested come to you instead.

Google 223

Google How To Badge Adwords 223

Hootsuite

MAY 13, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Beyond their role as effective brand ambassadors, influencers are also just good marketers. Lorenz traces its social media etymology way back to 2011 on YouTube. important; }.

Influencer 145

Influencer Trends Marketing Guidelines 145