agora pulse

OCTOBER 6, 2020

Brands are seeing an engagement rate of just 0.09% on Facebook. The marketing budget of most brands increased following COVID-19. back in February 2011. Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? Take-away for experienced social media managers.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Dave Fleet

AUGUST 16, 2011

As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy.

Conference 400

Conference Travel Hosting Influencer 400

Mindjumpers

JUNE 26, 2012

The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. For more statistics and a few tips on how you can enhance your business’ online presence take a look at the full infographic.

Social Media 229

Social Media Sports Statistics B2B 229

Ignite Social Media

DECEMBER 8, 2017

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. Are you looking to improve brand awareness, generate new leads, or drive traffic to your website? Wondering which social platform is right for your brand?

Content 99

Content UGC Instagram Social Media 99

Hootsuite

MAY 13, 2020

Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Lorenz traces its social media etymology way back to 2011 on YouTube. Same goes for brands. This is good news for brands, too. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1 And that means partnering with brands. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement? billion by 2025.

Engagement 90

Engagement How To Metrics Loyalty 90

Pixlee

DECEMBER 31, 2018

With dozens of sessions to attend and industry speakers, your time is at a premium. Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Newell Brands. Chewy hit the ECommerce scene in 2011 as a pet food & medicine retailer. Levi, Strauss & Co.

Brands 40

Brands Retail Apparel Fashion 40

Mindjumpers

SEPTEMBER 8, 2010

For instance, the new viral campaign ’ A Hunter Shoots a Bear ” was an excellent way of doing something interactive. The film will premiere at the Sundance Festival and on Youtube in January 2011. This is a smart and interesting way for Youtube to display the many videos.

YouTube 193

YouTube Film Policies Disqus 193

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. As pioneers of the gaming industry, Rockstar Games are the creators and developers behind several successful video games including Max Payne, Grand Theft Auto, and Red Dead Redemption.

Examples 78

Examples Social Media Marketing Upcoming 78

Mindjumpers

JULY 5, 2010

Also, right before the closing concert with a packed Orange Stage waiting for Prince, the Roskilde Festival itself checked in at Orange Stage with the message: Thank you for this year’s festival – see you in 2011. It was an easy and effective way for the festival to reach out to its audience and deliver a personal message.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. Offer Online Thanks for Offline Events.

Social Media 186

Social Media Real Estate Survey Eventful 186

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

The Realtime Report

OCTOBER 9, 2012

“An online coming-of-age love story” formed the basis for a recent social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand. However, direct sales were not the aim of the project; changing brand perception was the real goal. The story matters a lot.”

Video 139

Video Film Project Campaign 139

Convince & Convert

JULY 7, 2011

average, based on Comscore’s findings to that effect in May, 2011). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average. You’ve bought some likes from people that ALREADY were fans of the brand because they were on the eClub list. Let’s assume that 23.3%

Press Release 150

Press Release comScore Cost ROI 150

Proactive Report

JULY 3, 2011

In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source: Facebook, April 2011). Three quarters of Facebook users have ‘Liked’ a brand. Source: AdAge/ Ipsos, February 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). 65% of Content is Based on Industry Trends. After Yahoo!

Trends 95

Trends Content Marketing Curation 95

Webbiquity SMM

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. Marketing Charts ). Marketing Charts ). Heidi Cohen ).

Social Media 245

Social Media B2B Marketing SEO 245

Writtent Blog

MAY 7, 2021

this form is available for use by the entire real estate industry. However, the number of hours per week may differ based on the nature of the industry and the agreement itself ( [link] ). It is natural for a co-branding campaign to create at least some initial confusion and means for competition.

Buy 40

Buy Committee Pharmaceuticals Yahoo 40

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Gone are the days where all clients or brands should or would accept someone who knows how to tweet, post to Facebook and take Instagram pics. Let’s hope so! This is probably the biggest difference.

Social Media 100

Social Media Collaboration Team Resources 100

Kikolani

JANUARY 13, 2012

How to Turn Complaints Into Compliments & Compliments Into Brand Advocates – This post will teach you how to monitor your online brand mentions, turn complaints into compliments, and turn those with compliments into brand advocates. Knowing how to deal with competition in your industry is vital for success.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Twist Image

OCTOBER 3, 2011

We can also target those ads to the exact spaces that the brand wanted. In fact, maybe a banner ad is all about the branding effect? It was this line of thinking that propelled the industry to pull a PR spin and change the name from "banner advertising" to "display advertising." brand recall.

Advertising 102

Advertising Adwords Metrics Study 102

Convince & Convert

AUGUST 31, 2013

The Facebook marketing industry has been churning since the announcement, some praising Facebook’s decision, others hating it. Free because you don’t have to pay for additional software, and easy because you don’t have to learn how to use third party software or spend any time configuring your campaign. Will you be using Timeline apps?

Guidelines 154

Guidelines Cost Applications Software 154

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Kikolani

MAY 11, 2012

6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Try finding influencers in your industry using these six tools. Discover more about optimization for local businesses and mobile marketing campaigns. Business / Career. Photo of the Week.

Mashup 113

Mashup Resources SEO RSS 113

Diva Marketing Blog

MARCH 16, 2011

That’s the handle for the Chrysler Brand and managed by our former social media agency, New Media Strategies (NMS). . auto industry through our TV commercial that first aired during the Super Bowl. Why did you choose to go this route instead of keeping all of social media participation in-house with the brands's employees?

Twitter 75

Twitter Issues Social Media iPad 75

ProBlogger

DECEMBER 30, 2011

Do you know of someone that has really stood out in 2011? In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264

Marketing SEO Case Study Small Business 264

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

Brands 123

Brands Twitter Fashion Ensembli 123

Keyhole.co

SEPTEMBER 4, 2023

They empower businesses and individuals alike to evolve into strong, recognizable brands. In addition, hashtags allow you to develop a brand identity , encourage community communication and run user-generated content campaigns. How can Instagram hashtags benefit your brand? Ready to find out more?

Hashtag 52

Hashtag Instagram Strategy How To 52

Hootsuite

FEBRUARY 14, 2023

They earn thousands or even millions per year for sharing branded content with their audience. These influencers have cultivated their audience for years to build their brand on social media from the ground up. Brand status. How many brands do they work with? Are these brands well-known/respected? Post frequency.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Keyhole.co

APRIL 20, 2023

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. The term newsjacking was first used by David Meerman Scott in 2011. What is newsjacking?

Aggregator 52

Aggregator News Trends Reputation 52

Sprout Social

JUNE 10, 2021

From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Industry news. What is an email newsletter?

Newsletter 131

Newsletter How To Marketing Template 131

Webbiquity SMM

MARCH 21, 2012

Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. Ryan Derousseau believes that LinkedIn can function as a consumer/buyer recommendation platform for B2B enterprises much the way Facebook does for B2C brands, and provides several suggestions for capitalizing on this.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Buffer Social

OCTOBER 25, 2018

This will allow you to maximize your brand reach on social media, engage with the right people , and achieve your social media goals. Does it fit your brand image? It might be worth reading more about the social media sites that might be great for your brand but that you have not explored. Let’s dive in. billion MAUs.

Sites 111

Sites Social Media Brands Tumblr 111