Ignite Social Media

DECEMBER 8, 2017

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company.

Content 99

Content UGC Instagram Social Media 99

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados.

Brands 136

Brands Film Hashtag Campaign 136

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. You also need to make sure that the video’s content, as well as its quality, is excellent enough to pique viewers’ interest and get your marketing message across.

Video 100

Video Content Marketing Applications 100

Mindjumpers

JANUARY 18, 2012

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit. 56% of consumers say that they are more likely recommend a brand after becoming a fan.

Social Media 280

Social Media Statistics Mobile B2B 280

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Firebelly

FEBRUARY 17, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Toyotas "Sienna Family" YouTube Campaign : Comments The commercial I saw had the youtube url at the end. View an alternate.

YouTube 129

YouTube Campaign URL Paid Search 129

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Curation 95

Hootsuite

MAY 13, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Beyond their role as effective brand ambassadors, influencers are also just good marketers. Lorenz traces its social media etymology way back to 2011 on YouTube. important; }.

Influencer 145

Influencer Trends Marketing Guidelines 145

agora pulse

OCTOBER 6, 2020

Table of Contents. Sharing content. Brands are seeing an engagement rate of just 0.09% on Facebook. The marketing budget of most brands increased following COVID-19. back in February 2011. Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign?

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. This is all about content. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Trend #3 – Provide Valuable Content!

Trends 279

Trends Marketing Mobile Wireless 279

Mindjumpers

JULY 12, 2011

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. The app is a great case study when it comes to creating unique content together with the fans.

Applications 255

Applications Facebook Case Study Price 255

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258

SEO Google Strategy Adwords 258

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. How do you regularly produce engaging content? Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products.

Instagram 60

Instagram Brands Sports Travel 60

Mindjumpers

JUNE 25, 2012

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food.

Film 168

Film Small Business Curation Mobile 168

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand.

Review 142

Review Company Klout Policies 142

Mindjumpers

JUNE 26, 2012

The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. For more statistics and a few tips on how you can enhance your business’ online presence take a look at the full infographic.

Social Media 229

Social Media Sports Statistics B2B 229

Hootsuite

MARCH 11, 2020

Snapchat launched in 2011. While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. Get users to interact with your brand. Connect with a younger demographic.

Marketing 145

Marketing URL Features Platform 145

Pixlee

OCTOBER 27, 2016

You know your brand inside out. User generated content has transformative results. In fact, 86 percent of businesses have integrated use-generated content into their marketing platforms. Why is user-generated content effective? What is user-generated content? Explore: User-Generated Content Definition.

UGC 40

UGC Content Statistics Hotels 40

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. In that same year, this brand innovation group also secured $4.4

Brands 41

Brands Authentication Fashion Curation 41

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Most obvious of these is Google Analytics. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement? billion by 2025.

Engagement 90

Engagement How To Metrics Loyalty 90

Convince & Convert

OCTOBER 15, 2013

We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. The market place is crowded with brands pushing their campaigns toward users who have become more selective about what they will share and what they will invite their friends to. Brands Want Virality.

Facebook 148

Facebook Campaign Metrics Features 148

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Mindjumpers

NOVEMBER 9, 2011

Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. This secures that you cannot push your page and content to people, but letting those interested come to you instead.

Google 223

Google How To Badge Adwords 223

Akamai Marketing

APRIL 30, 2009

The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? You can’t sponsor Twitter – but you can sponsor Twitter-ups. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? I think so.

Eventful 116

Eventful Twitter Klout Policies 116

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce.

Retail 109

Retail Sentiment Project Instagram 109

Webbiquity SMM

MAY 3, 2012

Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Guest post by University Alliance. In fact, by 2015 more U.S.

Mobile 180

Mobile iPhone iPad Training 180

Techipedia: Tamar Weinberg

AUGUST 14, 2012

According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Take a look at their 2011 video showing how Facebook integrates with the Spotify player. They give insight into the overall brand that Air New Zealand strives towards: a jokey, upbeat vibe that embodies the Kiwi spirit itself.

Airlines 210

Airlines Marketing Statistics comScore 210

Firebelly

AUGUST 6, 2010

Bold & Digital Men of Social Media 2011 Calendar Seriously. A funny social media strategy generator. Click around a bit to figure this site out. Hunch Answer 20 quick questions to personalize your internet experience. But the money raised is apparently going to a good cause. Having trouble reading this image? View an alternate.

Social Media 163

Social Media Paid Search SMS Syndication 163

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. SEOs are using content as linkbait.

Trends 37

Trends Content Marketing Press Release 37

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206