Direct Marketing Observations

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12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. It’s a blog post in and of itself. 8) That FB would get to 1billion users in 2011.

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The Implied Participation of Social Media

Direct Marketing Observations

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

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The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. 1) Driving traffic - The challenge in 2011 is the same in 2012. So my first thought was a poll was in order.

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What Was Your Enchanted Moment?

Direct Marketing Observations

The space I’m referring to specifically is the digital/social media, online marketing space. At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. Moment Number Two: I initially got into social media because of my SEO background.

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? So it starts with this resource: 100+ Upcoming Social Media & Tech Events. I know it was for me. 10) What The F*!

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