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Dave Fleet

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. Social media and trust. Social media comes in at the bottom of the list. Does that count as social media?

Social Media 318
Social Media Survey Social Graph News 318
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Forrester: Email and search drive online sales, not social

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. Social is media, not a medium. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results.

Bazaarvoice 414
Bazaarvoice Paid Search Comparison Report 414
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