Buzz Marketing for Technology

DECEMBER 22, 2010

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. In the process I found that this was the BEST place to get an ROI in Social Media.

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

Feed 264

Feed Feedly News SEO 264

ProBlogger

JULY 25, 2011

The July 2011 WordPress WordCamp Boston rocked! Hundreds of eager WordPress users gathered to watch more than 40 speakers who presented on topics from social media to themes to shortcodes to security. HubSpot Plugin : allows you to leverage HubSpot’s lead nurturing, website analytics and “call to action&# post types.

Hubspot 40

Hubspot Real Estate WordPress Insurance 40

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

ProBlogger

JANUARY 19, 2012

Have you been able to make money from social media? Has your effort and time on Facebook, Twitter, LinkedIn, YouTube, and your own blog paid off? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Social media is all about conversation.

Social Media 42

Social Media Hubspot Advertising Applications 42

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives.

B2B 190

B2B Strategy Marketing Buy 190

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

JANUARY 9, 2012

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” Twitter Tuesday: Twitter’s New Changes – What You Could Expect by Hubze Blog.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

WordPress 185

WordPress Hubspot URL Widget 185

Buffer Social

JULY 27, 2017

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. The 3-step system behind our blog growth. Knowing that has helped us to decide what types of blog posts to write.

Publishing 111

Publishing Metrics Instagram Research 111

Webbiquity SMM

DECEMBER 27, 2011

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily. 20 Tips to Get Your Content Seen on Facebook by HubSpot.

Tools 195

Tools Tips Facebook Real Estate 195

SocMed Sean

APRIL 12, 2015

There’s a history of them doing this, but Google stopped including tweets in their index around 2011. Rather than re-hashing the history here, take a moment and read this great article by the folks at@HubSpot explaining a bit of the history and their thoughts on why this is a good thing. Let’s walk through a scenario.

Google 100

Google Hubspot Content SEO 100

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

FEBRUARY 14, 2012

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Overall, the statistics point in just one direction: blogging is dying.

Hitwise 131

Hitwise Tumblr Foursquare Hubspot 131

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

NOVEMBER 18, 2014

Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. CTA in guest blog posts. Placing CTAs in Guest Blog Posts. Our overall list building strategy was going well at the start of 2014. DreamGrow slideup. 10 per week.

Conversation 163

Conversation Template Templates Real Estate 163

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Let’s dive in!

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. The September 2011 introduction of Facebook’s Timeline proved prophetic. It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network. This is a guest post by Magdalena Georgieva, an inbound marketing manager at HubSpot.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Sean Gardner – @2morrowknight.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

MARCH 19, 2012

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” But for many others it’s in the single digits.

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Webbiquity SMM

MARCH 6, 2012

Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. by HubSpot Blog. 11-Point Facebook Checkup by Social Media Today. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And…even social media itself.

Statistics 204

Statistics Social Media B2B Marketing 204

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And…even social media itself.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

FEBRUARY 23, 2012

It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? It will fundamentally change SEO.

Google 195

Google Tips Hubspot Adwords 195

Kikolani

FEBRUARY 27, 2013

You can leverage content marketing by creating whitepapers, special reports, building an email list, starting a podcast, using video marketing and other mediums that help you deliver great content for free, but one of the most effective ways to use content marketing is by starting a blog. Don’t just create any blog.

Strategy 137

Strategy Hubspot Marketing Case Study 137

Writtent Blog

JUNE 4, 2013

When HubSpot released a video of their staff covering Psy’s Gangam style last September , the movie quickly went viral. Getting reprinted on a major blog can ensure you’re able to capture a whole new audience’s enthusiasm. Great content marketers infuse their blog titles and video names with some shock value. Use Rising Memes.

Content 101

Content Marketing Meme Airlines 101

Viper Chill

JANUARY 13, 2016

If you’re struggling to get people to your blog, Saas offering, eCommerce store or other kind of website, it could just be the key ingredient you need to take your traffic and income to the next level. It was shared on social media over 1,400 times. Introducing what I’ll simply call, the Traffic Side Project.

FeedBurner 40

FeedBurner Project Curation Reddit 40

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

Statistics 219

Statistics Research Social Media B2B 219