Context vs. Content: What Sells Your Book
Debbie Weil
DECEMBER 21, 2011
That is key to understanding why context ( who , where , how , what , why ) has as much to do with the success or popularity of a new book as does the actual content of that book. Seth Godin on The Domino Project blog , Dec. Context is one of those words that sparks a multidimensional image in your head. That counts for a lot.
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