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Dave Fleet

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. Is the Huffington Post a blog or a news site? 2011 Trust Barometer Canadian Summary. Does that count as social media? What do you think?

Social Media 318
Social Media Survey Social Graph News 318
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Forrester: Email and search drive online sales, not social

Dave Fleet

SEPTEMBER 28, 2012

This is complete anathema to those who argue that traditional marketing in its various forms is “dead” Last year I was sceptical about Forrester’s 2011 report given that the data was taken from the clients of a single marketing agency – and frankly most of my concerns remain around methodology and report scope.

Bazaarvoice 414
Bazaarvoice Paid Search Comparison Report 414
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