SocialFish

FEBRUARY 9, 2011

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011?

B2B 182

B2B Trends Project Course 182

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Mindjumpers

APRIL 14, 2011

In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco. The State of Corporate Social Media 2011. B2C companies have experienced most success in the eyes of their peers, even though B2B companies are taking the adoption of social media equally as seriously as their B2C counterparts.

Social Media 215

Social Media Conference Report Upcoming 215

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. 8 Steps To Become A Brand Publisher by B2B Marketing Insider. A Bigger Megaphone Doesn’t Mean Better Marketing by MediaPost. .’”

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. Responsible party for setting it up right?

ROI 138

ROI Social Media Social CRM Survey 138

Writtent Blog

MAY 20, 2014

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. In 2010 & 2011, marketers only used an average of 8 different content marketing tactics (e.g. newsletters, blogs, white papers, etc.), Social Media Reigns King. Image source.

Trends 95

Trends Content Marketing Curation 95