Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form.

Twitter 188

Twitter iPad Apple B2B 188

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). Which tools are most helpful?

Vocus 155

Vocus B2B Social Media Statistics 155

Mindjumpers

JANUARY 18, 2012

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. billion own a toothbrush.

Social Media 280

Social Media Statistics Mobile B2B 280

Social Media Strategies Summit

OCTOBER 21, 2021

Her Twitter presence is packed full of personal thoughts and political views, along with stories about the challenges and successes she experienced as a non-profit CEO. Kimberly Bryant. Profiles: LinkedIn. Sooo…when I go on my little soapbox about this thing called a “tech pipeline”? This pic is what I mean. Brian Scudamore.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form.

Twitter 101

Twitter iPad B2B Apple 101

Mindjumpers

JUNE 26, 2012

The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Similar Posts: How Social Is B2B? A staggering 94% of corporations use some type of social media, and 85% say that it has given their business more exposure. Blogging: an exception. Infographic]. The Role of Social Media in Sports [Infographic].

Social Media 229

Social Media Sports Statistics B2B 229

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Twist Image

DECEMBER 29, 2013

Gillen stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with his wife in 2010, Social Marketing To The Business Customer with Eric Schwartzman in 2011, and most recently, Attack Of The Customers. b2b marketing.

B2B 73

B2B Influencer Social Media Blogger 73

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

NOVEMBER 16, 2013

Google’s ZMOT research found that consumers’ information needs when researching purchases DOUBLED from 2010 to 2011. And Sirius Decisions’ research found that in B2B, a full 70% of the purchase decision has been made before a prospect ever contacts the company. It’s not as though B2B buyers ONLY buy B2B.

B2B 155

B2B Consultant Research Retail 155

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Twist Image

FEBRUARY 10, 2011

Forget about whether or not you should be more engaged on Twitter or Facebook. In fact, it's so simple that I removed this concept from most of presentations because saying it in 2011 is like saying that electricity when turned on makes a room brighter. Brands do this (both B2C and B2B). b2b marketing. twitter.

B2B 108

B2B Journal Publishing Mobile 108

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

Tools 201

Tools Twitter Tips B2B 201

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. How to update Facebook status and Twitter with Rockmelt – a look at a new social media management tool. How to use the new Twitter user interface – a guide to what to expect when you switch to the new features.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Comment as pts moderator Arik Hanson Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Class 144

Class Creative Commons Postrank Conference 144

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. I know of THOUSANDS of unique, exciting activities in areas all over the country that charge less than $50 for people to participate in.

Klout 100

Klout Eventful Policies Hosting 100

Waxing UnLyrical

DECEMBER 16, 2010

Comment as pts moderator Robin Ferrier Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Social Media 224

Social Media Class Creative Commons Flickr 224

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Diva Marketing Blog

OCTOBER 31, 2011

Entire industries are being disrupted and organizations are still hiring people to be in charge of Twitter and Facebook -- this is what is truly scary. And that they think how they did business in 2005 is the same as 2011. How Do You Build B2B Relationships Using Social Media? S cariest thought? That they're not listening.

Social Media 89

Social Media Discount B2B Social Networking 89

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. billion, and analysts predict that 2011 is the “ year of social integration ” for businesses. Isn’t social media for marketers?

Training 66

Training Social Media Social CRM Education 66

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. because it is unique, inspirational or entertaining) and encourage sharing on networks like Facebook and Twitter. Claim your profiles (on sites like LinkedIn, Google+, SlideShare, YouTube, Facebook, Flickr and Twitter) and make sure they consistently describe you and your company.”

Tips 183

Tips Reputation SEO B2B 183

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Marketing 123

Marketing Social CRM Conference Social Media 123

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? In late 2011, AT&T was experiencing a significant decline in clientele.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? In late 2011, AT&T was experiencing a significant decline in clientele.

Education 40

Education LinkedIn B2B Banking 40

Webbiquity SMM

OCTOBER 16, 2012

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use.

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. How To Maximize LinkedIn For Your Small Business by Sanera People Development Company. Best Practices for LinkedIn Advertising.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. It’s approaching one billion users worldwide.

Tools 195

Tools Tips Facebook Real Estate 195

Ignite Social Media

NOVEMBER 23, 2020

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

SalesChoice

SEPTEMBER 6, 2016

Our thesis is B2B sales professionals are under siege. Less than 31% of a sales rep’s time is spent selling to customers, a drop from 41% in 2011 (Accenture, Age of Distraction Research, 2016). As more data is analyzed with deeper learning ALGOs, B2B sales will forever be integrated with advance signals. Are you ready?

Patterns 20

Patterns Analytics B2B Data 20

Webbiquity SMM

JANUARY 16, 2012

Noting that “even great content can go unnoticed,” Brody Dorland recommends 12 steps for promoting your blog content, from the obvious (utilize keywords for SEO, use syndication) to the creative (using a post to answer a question on Twitter, promoting posts via your email signature). Top 10 Blog Directories 2011 by SEO Wizardry.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. The mean half life of a link on twitter is 2.8 hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. 2011 (140M members): LinkedIn goes public. In the long-term, this will be a game-changer for marketers and brands in the B2B space. 2015 (330M members): $1.5B Launch of Pulse.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112