Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. but the question remained, how did they do that? Meet Christopher Willis the CMO/CPO of Acrolinx.

Brands 144

Brands Content B2B Apple 144

Convince & Convert

OCTOBER 23, 2011

On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. (at least on weekdays). Register here. We’ll dispel some myths , and probably create a few new ones. The Right Answer is No Answer.

B2B 117

B2B Patterns Statistics Analysis 117

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). Which tools are most helpful?

Vocus 155

Vocus B2B Social Media Statistics 155

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Ask questions about the data that focus on company objectives. He has authored: Internet Marketing an Hour a Day (Wiley/Sybex) 2011. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary. Working well with data.

Engagement 131

Engagement Training Apple Conference 131

Mindjumpers

APRIL 4, 2012

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. The first chart shows the statistics for the question “Are you using social media for your business?” Here are two charts that show the responses.

Report 249

Report Industry Social Media Survey 249

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

JANUARY 31, 2019

These are the questions you’ll be able to answer with an audit. An audit will help with your research and provide answers to performance questions. Since 2011 more than 10M consumers and businesses have used Vast Bridges’ web properties to search for Internet and TV service. Keep Up with Changes in Social Media.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. ” question, but too often people expect there to be a magic “social media measurement” button, even though there is no such button for radio, TV, email, direct mail, billboards, or fancy business cards.

Social Media 167

Social Media Content Marketing B2B 167

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

NOVEMBER 16, 2013

I got this question twice in the past 48 hours, at two separate events) Here’s what I tell them, and now you: There are 5 reasons to give away the recipe to your secret sauce. Google’s ZMOT research found that consumers’ information needs when researching purchases DOUBLED from 2010 to 2011. And they DO say this.

B2B 157

B2B Consultant Research Retail 157

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

AUGUST 25, 2011

It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1. If you have any questions about events, promo codes, etc. Marketing Sherpa B2B Summit (September 26-27 Boston). Same premise.

Eventful 128

Eventful Social Media B2B Conference 128

Twist Image

FEBRUARY 10, 2011

In fact, it's so simple that I removed this concept from most of presentations because saying it in 2011 is like saying that electricity when turned on makes a room brighter. Brands do this (both B2C and B2B). b2b marketing. It sounds simple enough. But, you know what? Why start there? " Avoid the copy/paste temptation.

B2B 108

B2B Journal Publishing Mobile 108

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Responsible party for setting it up right?

ROI 140

ROI Social Media Social CRM Survey 140

Diva Marketing Blog

OCTOBER 31, 2011

Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. Just One Crowd Sourced Question. The scariest thought, therefore, is that businesses are asking precisely the *wrong* question. Read More Just One Crowd Sourced Questions. It's your turn!

Social Media 89

Social Media Discount B2B Social Networking 89

Webbiquity SMM

SEPTEMBER 12, 2011

Still, questions remain: how do I use social media most effectively across the enterprise? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Waxing UnLyrical

DECEMBER 16, 2010

The question is not ‘are we walking the walk?’ That seems to me to be one of the key questions any organization needs to be able to answer – and answer convincingly – before they embark on social. Which brings me back to the original question: how are we walking the social talk? ’ but ‘why?’

Social Media 224

Social Media Class Creative Commons Flickr 224

Writtent Blog

MAY 20, 2014

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. Would Google the Internet giant do something so questionable as to correlate more Google+ shares with higher search engine ranks to increase the popularity of their faltering social network? <sarcasm>No,

Trends 95

Trends Content Marketing Curation 95

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. billion, and analysts predict that 2011 is the “ year of social integration ” for businesses. Isn’t social media for marketers?

Training 66

Training Social Media Social CRM Education 66

Webbiquity SMM

JANUARY 9, 2012

Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch. 9 Twitter Tips for B2B Marketing Success by Modern B2B Blogs.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic.

Tips 183

Tips Reputation SEO B2B 183

Ignite Social Media

NOVEMBER 23, 2020

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. There’s no secret sauce for B2B all up.

Advertising 187

Advertising Social Media Tips B2B 187

SalesChoice

SEPTEMBER 6, 2016

Without a question or problem to analyze, predictive analytics won’t yield the insights to advance a target outcome. Our thesis is B2B sales professionals are under siege. Less than 31% of a sales rep’s time is spent selling to customers, a drop from 41% in 2011 (Accenture, Age of Distraction Research, 2016).

Patterns 20

Patterns Analytics B2B Data 20

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. Facebook Marketing Tips and Tactics.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Find the answers to these questions and more here in 22 of the best LinkedIn guides of the past year. Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. by Market My Career.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JANUARY 16, 2012

Get the answers to those questions and more here in two dozen of the best blogging guides of the past year. Top 10 Blog Directories 2011 by SEO Wizardry. Promote new content most effectively? Optimize blog content for search? Emulate the best corporate blogs? Take advantage of free or low-cost blog tools and resources?

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Social Media Strategies Summit

AUGUST 11, 2022

The online community allows Sephora customers to share their favorite looks and beauty tips, sample new products, ask questions, and generally connect with like-minded shoppers. Created in 2011 as a way for clients and agencies to share ideas and best practices, it’s become one of the industry’s most popular leadership forums.

Examples 228

Examples Communities Brands Forums 228

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S. The real question is, does your mobile shopper even know what happened? And nearly 51% of the U.S. Census department figures. Invalid code?

Mobile 197

Mobile Cost Retail comScore 197

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. 2011 (140M members): LinkedIn goes public. In the long-term, this will be a game-changer for marketers and brands in the B2B space. 2015 (330M members): $1.5B Launch of Pulse.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Convince & Convert

FEBRUARY 23, 2012

Eric : I think you’re asking an interesting question around inventory. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. It’s from a 2011 marketing survey by the Corporate Executive Board. They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210