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How to effectively use email newsletters for marketing

Sprout Social

How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open. A newsletter software and template are often used and they are usually sent on a set schedule. And also overwhelming.

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Tips for Social Media Advertising this Holiday Season

Ignite Social Media

This past year many marketers struggled with their social media advertising efforts. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences?

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The Ultimate Breakdown of Social Video Metrics for Every Platform

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. Get the free template now! Facebook video metrics.

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The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011.