Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. The same could be said for the modern marketing team.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Can I provide value to my audience on TikTok?

Questions 104

Questions Banking Insurance HootSuite 104

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

Tools 206

Tools Social Media Lithium Sysomos 206

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for B2B Marketing.

Tools 201

Tools Twitter Tips B2B 201

Sprout Social

JUNE 10, 2021

How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months.

Newsletter 130

Newsletter How To Marketing Template 130

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 trillion gigabytes to 44 trillion.[i].

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T.

Tips 183

Tips Reputation SEO B2B 183

Waxing UnLyrical

DECEMBER 16, 2010

But if reports on how social media is slowly but surely taking a foothold around the globe are any indication, this is no longer a “should I&# but a “how can I.&# The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] Is there any ROI? Shall We Tweet?

Social Media 224

Social Media Class Creative Commons Flickr 224

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences?

Advertising 187

Advertising Social Media Tips B2B 187

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? In late 2011, AT&T was experiencing a significant decline in clientele.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? In late 2011, AT&T was experiencing a significant decline in clientele.

Education 40

Education LinkedIn B2B Banking 40

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Advanced LinkedIn strategies for marketers by iMedia Connection. 7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse by Copyblogger. by Market My Career.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategies Summit

AUGUST 11, 2022

Plant Power Journal is more of a content marketing exercise than a “true” community with all the associated features and functionality, like a forum or specific member benefits. It’s popular, with 81% of Trailhead users saying that engaging with the community makes them more productive and 93% reporting that it encourages innovation.

Examples 228

Examples Communities Brands Forums 228

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? Find out in this report.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? And nearly 51% of the U.S.

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. of the past year.

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Oktopost

AUGUST 15, 2022

In 2011, Facebook sought other methods of monetization and launched a desktop ad program called Sponsored Stories. With the pandemic locking down social interaction to social channels, B2B brands relied on social media to connect with their customers and prospects. A Not-So-Distant Past: 2010-2015. Social Media Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. Ready to put your video marketing plan into action?

Metrics 144

Metrics Platform Video HootSuite 144

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. There is a distinct bias amongst social and digital marketers to that effect. Let’s get to work.

Social Media 118

Social Media Adwords B2B Training 118

Razor Social

JANUARY 12, 2017

For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option.

Marketing 40

Marketing How To Conference Skills 40

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

FEBRUARY 2, 2012

Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical. Eric: Without a doubt. Jay: Awesome.

Social Media 116

Social Media Committee Team Questions 116