Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. to 50 disadvantaged kids in all 50 states.

Twitter 188

Twitter iPad Apple B2B 188

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Twist Image

DECEMBER 29, 2013

Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers , was part of the recommended reading list. Gillen stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. b2b marketing. content marketing.

B2B 73

B2B Influencer Social Media Blogger 73

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. to 50 disadvantaged kids in all 50 states.

Twitter 101

Twitter iPad B2B Apple 101

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Twist Image

FEBRUARY 10, 2011

In fact, it's so simple that I removed this concept from most of presentations because saying it in 2011 is like saying that electricity when turned on makes a room brighter. Brands do this (both B2C and B2B). b2b marketing. b2c marketing. publishing. It sounds simple enough. But, you know what? copy paste.

B2B 108

B2B Journal Publishing Mobile 108

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

JUNE 10, 2021

How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open. Summarize published stories and content. This is by far the highest of any marketing channel available.

Newsletter 132

Newsletter How To Marketing Template 132

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix. MindJumpers ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for B2B Marketing.

Tools 201

Tools Twitter Tips B2B 201

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences?

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics.

Tools 195

Tools Tips Facebook Real Estate 195

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 trillion gigabytes to 44 trillion.[i].

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

JANUARY 16, 2012

7 Key Elements to a Successful Business Blog by TopRank Online Marketing. For more on this topic, see also Eight Factors to Consider When Launching a Business Blog previously published here.). 12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute. Top 10 Blog Directories 2011 by SEO Wizardry.

Tools 193

Tools Tips Directory SEO 193

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategies Summit

AUGUST 11, 2022

Rust-Oleum publishes regular member interviews highlighting its most dedicated and loyal community users. Plant Power Journal is more of a content marketing exercise than a “true” community with all the associated features and functionality, like a forum or specific member benefits. Why We Love It. Why We Love It. Image source.

Examples 228

Examples Communities Brands Forums 228

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data.

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Rebekah Radice

APRIL 11, 2016

Who is your target market? Once you’ve defined who you’re speaking with and marketing to, the rest will feel like a breeze. Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Publish long-form content to LinkedIn’s publishing platform.

Sites 114

Sites Social Media How To LinkedIn 114

Oktopost

AUGUST 15, 2022

In 2006, Twitter joined the social media sphere with an interesting niche: you could only publish micro posts of 140 characters or fewer. In 2011, Facebook sought other methods of monetization and launched a desktop ad program called Sponsored Stories. No one expected Facebook to become the 7th most valuable brand in the world in 2022.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. They are not only bloggers, but many are also published authors, entrepreneurs, CEOs, experts in their niche, and overall inspirations. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Hootsuite

JULY 21, 2020

Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. Tip: We have a complete guide on Twitter analytics for marketers if you want to get the most out of your metrics. Ready to put your video marketing plan into action? Get Started.

Metrics 144

Metrics Platform Video HootSuite 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MARCH 6, 2012

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. ” The solution?

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Revolutionizing Communication.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. Wondering which social network is most effective at generating b2b leads? Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

The Way of the Web

OCTOBER 7, 2011

As any blogger will tell you, bespoke quality content is incredibly labour-intensive with low margins, and the rise in content marketing is due to the fact it works extremely well for business which have products to sell. It makes for interesting reading – the relationship between Robin Miller and David Arculus for example.

Paper.li 40

Paper.li MySpace Flipboard Company 40

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. Wondering which social network is most effective at generating b2b leads? Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

JUNE 24, 2016

Kate Volman : Hello, everyone and welcome to Talk Digital to Me, conversations on marketing and customer service with the pros over at Convince & Convert. You know, it’s something that is near and dear to my heart as a marketing person but also just as a lover of efficiency. So Jess, I am super-excited about this topic.

Content 113

Content How To eBook Platform 113

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr.

SEO 228

SEO Paid Search Metrics Google 228