Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? After sending his condolences to all former Vine and Google+ specialists, who became specialists in a trend, Matt then challenges marketers to focus more on becoming marketing generalists, and hone their skills of media literacy. Catch all episodes here. Episode Summary.

Engagement 131

Engagement Training Apple Conference 131

Mindjumpers

JANUARY 18, 2012

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. General Social Media Statistics 2012: 30% of B2B marketers are spending million of dollars each year on social media marketing. 20% of Google searches each day have never been searched for before.

Social Media 280

Social Media Statistics Mobile B2B 280

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Furthermore, half of all Google+ users are under 25 years old. B2B Lead Blog ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JANUARY 11, 2011

Then came the days of wanting to appear at the top of a Google search (either paid or organically). Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

Feed 264

Feed Feedly News SEO 264

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Check out Google’s Project Glass Video. to 50 disadvantaged kids in all 50 states.

Twitter 188

Twitter iPad Apple B2B 188

Mindjumpers

APRIL 4, 2012

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. In addition, it also highlights how B2B companies differ from B2Ccompanies and whether the size of a business has any bearing on results.

Report 249

Report Industry Social Media Survey 249

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

NOVEMBER 16, 2013

Google’s ZMOT research found that consumers’ information needs when researching purchases DOUBLED from 2010 to 2011. And Sirius Decisions’ research found that in B2B, a full 70% of the purchase decision has been made before a prospect ever contacts the company. It’s not as though B2B buyers ONLY buy B2B.

B2B 155

B2B Consultant Research Retail 155

Waxing UnLyrical

MAY 27, 2011

Tip: I have many years of direct B2B sales experience. If you’re coming to me, I am going to Google your name, your business, and see what is online about you, or what you have done in PR thus far. Very important: Google yourself! See what comes up from Google. Google your potential client!

Brands 177

Brands Vocus Blogosphere B2B 177

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Check out Google’s Project Glass Video. to 50 disadvantaged kids in all 50 states.

Twitter 101

Twitter iPad B2B Apple 101

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Does Google offer a unique value for reciprocal links ? Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Writtent Blog

MAY 20, 2014

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. Google+ is Set to Gain Huge Popularity with Marketers. <sarcasm>No, of course not</sarcasm> With research that just can’t be denied, Google+ is an unofficial ranking factor.

Trends 95

Trends Content Marketing Curation 95

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Not only are Internet users being conditioned to seek out longer content, but it’s actually helping brands rank higher on Google.

Trends 37

Trends Content Marketing Press Release 37

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Responsible party for setting it up right? Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Diva Marketing Blog

OCTOBER 31, 2011

Organizations need to be careful not to assume a simple Google search always results in learning the correct information about the person in question! And that they think how they did business in 2005 is the same as 2011. How Do You Build B2B Relationships Using Social Media? S cariest thought? That they're not listening.

Social Media 89

Social Media Discount B2B Social Networking 89

Webbiquity SMM

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.”

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

JANUARY 9, 2012

The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. Twitter for B2B Marketing.

Tools 201

Tools Twitter Tips B2B 201

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Not only are Internet users being conditioned to seek out longer content, but it’s actually helping brands rank higher on Google.

Trends 20

Trends Content Marketing Press Release 20

Waxing UnLyrical

DECEMBER 16, 2010

Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. Google remembers and Facebooks privacy settings are alleged at best, so I edit myself.

Social Media 224

Social Media Class Creative Commons Flickr 224

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. The human attention span has dropped to less than 50% over the last ten years. Image Source: [link]. Conclusion.

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. ” 11 Sales Attributes of a Company LinkedIn Page by Find and Convert. Best Practices for LinkedIn Advertising.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How to Optimize Your Blog for Google by Social Media Examiner. Top 10 Blog Directories 2011 by SEO Wizardry.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Liz Bonilla. She’s a rock star on Twitter and also speaks French.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

NOVEMBER 8, 2023

People searching Google for terms like this might benefit from using it. Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success. 

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. B2B Marketing and Social Media. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

NOVEMBER 13, 2017

How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. ” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. 2011 (140M members): LinkedIn goes public. Let’s dive in! The LinkedIn journey to 500M members.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But I’ll tell you based on our experience with promoter products, it’s incredibly different from spinning up some ads on Google. Google Ads, you kind of set it and forget it. Promoted tweets aren’t like that.

Social Media 118

Social Media Adwords B2B Training 118

Rebekah Radice

APRIL 11, 2016

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Google Plus. That was the initial positioning of Google Plus (and thoughts by many haters). There’s no denying the amount of change that’s taken place within Google Plus since it’s launch in 2011.

Sites 114

Sites Social Media How To LinkedIn 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? (The

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

DECEMBER 4, 2012

” The collection here provides guidance on getting the most out of Google+, Facebook and Twitter, as well as network-specific spam definitions and keyboard shortcuts. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. Research] by Heidi Cohen.

Social Media 213

Social Media Resources Tips Policies 213

Kikolani

DECEMBER 31, 2010

11 awesome self-improvement ideas for 2011 – great ways to better yourself in the new year. Evaluating your personal branding success in 2010 and 10 things to try in 2011 – a great way to figure out where you are and make plans on where you need to be. Have you tried googling your name ? Get inspired by this list!

Mashup 132

Mashup Resources WordPress Reputation 132