Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests.

ROI 138

ROI Social Media Social CRM Survey 138

Writtent Blog

MAY 20, 2014

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. You really shouldn’t be surprised at this trend, however, considering the many resources available and comparative ease of use and cost-efficiency social media marketing brings to the table.

Trends 95

Trends Content Marketing Curation 95

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Ignite Social Media

NOVEMBER 23, 2020

Brands during these times were pausing ads due to anticipated cost increases or in an effort to avoid ads showing up next to political content or social justice-related content. Consider running ads in “Q5” as costs are lower after December 25th – beginning of January. There’s no secret sauce for B2B all up.

Advertising 187

Advertising Social Media Tips B2B 187

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. We all make mistakes.

Mobile 197

Mobile Cost Retail comScore 197

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? In late 2011, AT&T was experiencing a significant decline in clientele.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? In late 2011, AT&T was experiencing a significant decline in clientele.

Education 40

Education LinkedIn B2B Banking 40

Webbiquity SMM

JANUARY 16, 2012

Take advantage of free or low-cost blog tools and resources? Top 10 Blog Directories 2011 by SEO Wizardry. Sarah Kotlova showcases four well-done corporate blogs (or in the case of Cisco , a collection of company-related blogs written by internal subject-matter experts) from both the B2B and B2C worlds.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Liz Bonilla. Lisa Cramer. LisaJCramer. LisaLarter.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Hootsuite

JULY 21, 2020

Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. Estimated cost per view. Since its release in 2011, Snapchat has developed a robust set of analytics features for personal creators and brands alike to measure their performance.

Metrics 144

Metrics Platform Video HootSuite 144

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Social Media…Not as Free as it Seems?

Social Media 198

Social Media Tools Tips ROI 198

Kikolani

NOVEMBER 29, 2010

Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). She is co-authoring a Facebook Marketing All-In-One for Dummies book scheduled to be released in March 2011, and is a regular author at Social Media Examiner. Follow her @aliventures on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

The Way of the Web

OCTOBER 7, 2011

It’s no coincidence that at the time myself and other digitally-addicted colleagues were pushing for ideas like low cost digital launches based around teams of 2 or 3 and a blog-based platform, Mashable was being launched by the then 19-year-old Pete Cashmore (2005).

Paper.li 40

Paper.li MySpace Flipboard Company 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Rebekah Radice

FEBRUARY 15, 2016

Compare that to the 21 minutes a day in 2011 and that puts video on pace to surpass TV viewership by the end of 2016. A realization that influencer marketing isn’t free, but it is well worth the time, energy and cost when done right. 95% of B2B buyers prefer short bite-sized content ( Source ).

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 67% of the Inc 500 use Facebook, a decline of 7 percentage points from 2011. B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

JANUARY 24, 2012

Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives. B2B Social Media Guides.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success.

Statistics 198

Statistics Social Media B2B Marketing 198

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? 100+ SMB Blogging Ideas to Kick Start … 2011? Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 8, 2011

Searchability improved, trees were saved and shipping costs plummeted. See the 2011 Online Newsroom Survey (PDF) from TekGroup for more guidance here. Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency.

Press Release 200

Press Release scribd Vimeo How To 200

Devumi

SEPTEMBER 12, 2014

Another youth trend of note is that between 2011 and 2014 Facebook lost 3 million users in the ‘youth’ category. For those in a B2B marketing context, Facebook vs. Twitter isn’t even a comparison. You may as well forget about Facebook completely in a B2B context! This is another bad sign for Facebook.

Twitter 79

Twitter Brands Facebook Comparison 79

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. AnchorFree’s Hotspot Shield is a free (or optionally ad-free low-cost) VPN encryption service that provides secure, private web browsing anywhere. Nine companies B2B marketers should know about by Velocity Partners.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

MARCH 11, 2013

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 and is much more important) then lists 10 action steps to focus “on social media activities that have SEO impact.” ” Why the future of marketing relies on social by iMedia Connection. sources of information to make a decision.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Statistics 219

Statistics Research Social Media B2B 219