Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. You want more meat, less bun?

Eventful 127

Eventful Social Media B2B Conference 127

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Class 144

Class Creative Commons Postrank Conference 144

Diva Marketing Blog

OCTOBER 31, 2011

Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. And that they think how they did business in 2005 is the same as 2011. How Do You Build B2B Relationships Using Social Media? from peer-to-peer in online discussions. . S cariest thought?

Social Media 89

Social Media Discount B2B Social Networking 89

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr Alterian SM2 257

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media? To explore a different communication channel? Liked what you saw?

Social Media 224

Social Media Class Creative Commons Flickr 224

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Twitter for B2B Marketing. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too! Vegas, baby!

Marketing 123

Marketing Social CRM Conference Social Media 123

Ignite Social Media

NOVEMBER 23, 2020

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions. .&#

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Webbiquity SMM

JANUARY 16, 2012

How can a company launch (or relaunch) a new blog properly? Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. Top 10 Blog Directories 2011 by SEO Wizardry.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buffer Social

NOVEMBER 8, 2023

Event sign-ups In many marketing teams, events are considered part and parcel of a company’s content offering (just look at how Goldcast’s Lindsay McGuire handles them below). “My days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels.”

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I want to start off the show by thanking our kind sponsors, Eric’s company Argyle Social, data driven social media management.

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies. Social Media Use in Small Companies.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. 2011 (140M members): LinkedIn goes public. In the long-term, this will be a game-changer for marketers and brands in the B2B space. 2015 (330M members): $1.5B Launch of Pulse.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Rebekah Radice

APRIL 11, 2016

And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Share your story and give a sneak peek into what makes your company tick.

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. Actually, no—as of mid-2012, only about 40% of companies had such policies in place.

Social Media 213

Social Media Resources Tips Policies 213

Kikolani

NOVEMBER 29, 2010

Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). She is co-authoring a Facebook Marketing All-In-One for Dummies book scheduled to be released in March 2011, and is a regular author at Social Media Examiner. Follow her @aliventures on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

FEBRUARY 2, 2012

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. They’ve been encroaching a little bit on their developer community’s turf. Listen Now. The RSS feed is: [link]. Eric: Yeah.

Social Media 116

Social Media Committee Team Questions 116

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. You expand it.”

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? B2b vendors? B2B Infographics ). Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”

Statistics 214

Statistics Social Media B2B SEO 214

Sprout Social

MAY 10, 2022

From the well-known to the often overlooked, we’ll help you find the right app(s) to reach your community. Originally launched in 2011, the app is separate from the Facebook platform, but still integrated in the user interface. Key benefits : Reaches Chinese-speaking communities worldwide. The customer journey is changing.

Marketing 98

Marketing SMS Instagram Activities 98

Techipedia: Tamar Weinberg

JUNE 13, 2012

Here’s a short video from Matt Cutts , head of Google’s webspam team, from August, 2011, in which he lays out Google’s definition of white hat SEO. By using personalized search, users can see content written and recommended by people in their extended social media communities, as well as content based on their own web history.

SEO 228

SEO Paid Search Metrics Google 228

Writtent Blog

MAY 15, 2013

Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.

Curation 103

Curation Curata Content Mashup 103

Webbiquity SMM

MARCH 11, 2013

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 ” Or perhaps a maestro of web presence optimization, coordinating the efforts of all of the different experts involved in online presence (PR, SEO, content development, social media, PPC) to maximize total online visibility for a company or brand.

SEO 192

SEO Paid Search Engineering BuzzStream 192

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall.

Social Media 126

Social Media Strategy Conference Eventful 126

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? companies now use social media for marketing. Is a Blog Still Important in 2011? 85% of B2B journalists are on Facebook.

Statistics 219

Statistics Research Social Media B2B 219