Should My Business Be on TikTok? Your Burning Questions Answered
Hootsuite
JULY 4, 2022
While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks. Technology.
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