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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks. Technology.

Questions 104
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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Social media engagement including liking, sharing, and commenting on posts. 1 Likes, Comments, and Shares on Social Media Platforms. Naturally, positive comments are a win.

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40 Bloggers to Watch in 2011

ProBlogger

Welcome to the 2011 list of bloggers to watch. I’m a huge fan of her because she has an authentic blogging persona, despite her recent success. Blog lessons aside, I believe that How to Get a Grip should be required reading for everyone wanting to focus on the important stuff in 2011. Jordan Cooper. Blog | Twitter.

Blogger 55
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Be authentic. eBay generated $5 billion in mobile sales in 2011 via mobile apps and smartphones. Be sincere.

Trends 279
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Who Are Content Creators And How To Partner With Them?

Keyhole.co

Born in 2011, Ryan rose to fame through his YouTube channel, “Ryan’s World,” formerly known as “Ryan ToysReview” He has effectively combined entertainment and education, maintained high production standards, engaged a wide and diverse audience, and leveraged his platform for positive impact. With it, you can: 1.

Content 59
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How Brands & Marketers Should Navigate the 2020 Election

Likeable

Read or watch before you comment. We professionals who’ve managed the feeds of hundreds of brands can tell you confidently that comments without consumption are commonplace. As our founder told brands to do in his 2011 seminal work , ask yourself how you would receive a message. Through this, you’re going to be on social media.

Brands 127
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10 Brand New Books That You Should Read

Twist Image

Here are 10 brand new business books that you should read (in alphabetical order): The Authentic Swing - Notes From The Writing Of A First Novel by Steven Pressfield. The Authentic Swing arrived today, and odds are very strong that every other book on this list will be dropped down a notch until this one gets chewed up. Amazing stuff.

Brands 111