article thumbnail

10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement. Or when Burger King UK tweeted, “ Women belong in the kitchen ”?

Examples 130
article thumbnail

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Articles that discuss Fan Page design tend to focus on nicely designed Welcome tabs ( Examples: 1 , 2 , 3 , 4 ). Much More Screen Real Estate!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why does Apple avoid keynote live streams? A PR masterstroke.

Danny WhatMough

In 2010, Apple live streamed two keynote events. But no, when the iPad 2 was launched in March 2011, the option had disappeared. But I think the absence of a live stream for Apple keynotes is part of a master PR plan that helps the company create buzz (if anymore were needed) around these events. Secrecy is important for Apple.

Apple 58
article thumbnail

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Small Business…Big Coverage! by Blogging PRWeb. 18 easy-breezy ideas for building a relationship with a journalist by Ragan’s PR Daily.

Vocus 188
article thumbnail

Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. In layman terms, any form of marketing, social media or otherwise, is measured against the profit you generate and the overall cost of operating a business.

ROI 132
article thumbnail

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. Another ebook: Public Relations 2011: issues, insights, ideas. Let’s plaster the whole edifice with apple pie whilst we’re at it. But crap happens.

Resources 251
article thumbnail

Voice Search: 6 Invaluable SEO Strategies to Improve Your Rank

Pam Hughes

Although voice recognition has been around since the 1950s, it was only in 2011 when IBM’s Watson came out (you may have seen it beat contestants on Jeopardy! of voice assistant users prefer Apple’s Siri Voice-based shopping will soar to $40 billion by 2022. One example: The many words that have multiple meanings.

SEO 68