2011 Apple Comparison Social Media 
Convince & Convert
AUGUST 19, 2021
Social selling of consumer products often includes sharable “unboxing video experiences” posted by influential reviewers and fans. In 2011, Google popularized a concept dubbed the “ Zero Moment of Truth ” or ZMOT. Then, to complete the process, all this information must be readily shareable on social media.
Convince & Convert
JUNE 21, 2012
This is Episode 21 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Listen Now.
Viper Chill
AUGUST 25, 2011
No matter how much of an Apple fan boy you are, you likely wouldn’t mind a young group of impoverished kids in India making the next big thing in the smartphone space. I learned that: DeSmogBlog , although one of the smallest that I analysed, was chosen as one of Time Magazine’s Top 25 Blogs for 2011. You are already naked.
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